Management Planning Worksheet

Organizational Planning

Every organization has both a strategic and operational plan. Strategic planning shows where a company is heading over a period of time and the path to get to the destination. The process encompasses the entire organization, or looks at a division or department or the function of it (McNamara, 2015).

Apple products are in high demand in foreign countries like China and India, as a result of this demand Apple should consider expansion to those areas. Opening retail stores in those countries promotes their products. In return this will increase profits and provide growth and success to Apple.

According to SWOT analysis of Apple expansion in these markets with the growth of the smartphone and tablets proves the company should improve innovation of these products to gain market share. With many new companies entering the market, Apple will do well in keeping customer satisfaction at an all-time high. This coupled with employee satisfaction will put Apple at the top of their competitors.

Implementing a high tech security plan will keep the company safe of terrorist attacks. Part of their high tech security plan is implementing security both of a personal presence on the grounds, and security cameras. Creating a check in for all visitors and employees will maintain security. Another big advantage for Apple is maintaining advanced technological advances ahead of the competition.

Apple will realize their strategic goals through following the plan outlined below. This plan will provide a high level of customer service and maintain advantage of their competitors in the market. By opening additional stores, and launching new and innovative products they will realize these plans. Apple Inc, 2015 lays out their strategic plan through the following:

To increase sales volume by opening additional stores, streamlining production, and launching new products.

To bring best user experiences to customers through its innovative products and technologies.

A weakness of the Apple organization is high prices (SWOT analysis of Apple, 2015). Many consumers cannot pay these prices comfortably. Due to this factor this forces customers to purchase alternative products at a lower price. To rectify this issue, the research and development department should manufacture more affordable products.

An additional weakness of Apple is the decline of the market share (SWOT analysis of Apple, 2015). A fix to this weakness is creating new devices and technology using innovative software to gain an advantage in larger markets. The research and development department should also expand the icloud services available as the demand for cloud-based services increases (SWOT analysis of Apple, 2015).

Utilizing the sales department, along with the research and development department will increase their level of service they provide to the consumer. This will assure the operational goal of providing a high level of customer service is met.

According to Wordpress, 2015 the planning decision would have a positive effect on both external stakeholders; Apple’s national community, customers, local government, and Apple’s suppliers. And internal stakeholders; Apple employees, Apple’s local community and investors. Implementing these plans will increase profits, ultimately increasing wages for employees, investors would realize profits, and stakeholders would eliminate problems going forward with planning decisions.

References

Apple Mission Statement. (2015). Retrieved from: http://www.strategicmanagementinsight.com/mission-statements.html

Apple SWOT analysis (2015). Retrieved from: http://www.strategicmanagementinsight.com/products/swot-analyses/apple-swot-analysis-2014.html

Apple Vision Statement. (2015). Retrieved from: http://www.strategicmanagementinsight.com/tools/vision-statement.html

Appleinsider. (2015). New Apple chief Tim Cook regarded as operational genius. Retrieved from: http://www.strategicmanagementinsight.com/products/swot-analyses/apple-swot-analysis-2014.html

McNamar,C. (2015). Description of Strategic Planning. Retrieved from: http://managementhelp.org/strategicplanning/basics.htm

Wordpress.com. (2015). Apple Situation Analysis. Retrieved from: https://appleanalyses.wordpress.com/3-stakeholder/