SWOT Analysis
Please attach your SWOT Analysis
A SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis is a strategic planning tool that can help a business to boost profits and productivity by understanding its competencies (strengths and weaknesses) as well as the competition. For this assignment, you must select one (1) of following;
Cheesecake Factory ( http://www.thecheesecakefactory.com/ Links to an external site. ),
Starbucks ( https://www.starbucks.com) Links to an external site. or Chipotle Mexican Grill ( http://www.chipotle.com/en-US/Default.aspx?type=default Links to an external site. ),
Amazon ( https://www.amazon.com/) Links to an external site. and ( https://www.wholefoodsmarket.com/) Links to an external site. determine its competitive advantage. Be sure to identify the business you have chosen in your written paper.
Write a three (3) page paper in which you:
1. Identify one major competitor for your selected business and justify your explanation.
2. Explain the strengths and weaknesses and justify your explanation.
3. Identify one (1) way in which the business can utilize its strengths and minimize its weaknesses to be competitive. Explain why you believe this would be effective.
Your assignment must follow these formatting requirements:
· Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format.
· Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
See the attached videos for examples.
BUSI 1301 Rubric
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BUSI 1301 Rubric |
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Criteria |
Ratings |
Pts |
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This criterion is linked to a Learning Outcome/Organization: overall |
50 pts Well-planned and well-thought out. Includes title, introduction, statement of main idea, transitions and conclusion. 36 pts Good overall organization, includes the main organizational tools. 24 pts There is a sense of organization, although some of the organizational tools are used weakly or missing 0 pts No sense of organization. Information is missing.
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50 pts |
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This criterion is linked to a Learning Outcome/Organizations: paragraph |
50 pts All paragraphs have clear ideas, are supported with examples and have smooth transitions. 36 pts Most paragraphs have clear ideas, are supported with some examples and have transitions. 24 pts Some paragraphs have clear ideas, support from examples may be missing and transitions are weak. 0 pts Paragraphs lack clear ideas.
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50 pts |
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This criterion is linked to a Learning Outcome/Content |
50 pts Exceptionally well-presented and argued; ideas are detailed, well-developed, supported with specific evidence & facts, as well as examples and specific details. 36 pts Well-presented and argued; ideas are detailed, developed and supported with evidence and details, mostly specific. 24 pts Content is sound and solid; ideas are present but not particularly developed or supported; some evidence, but usually of a generalized nature. 0 pts Content is not sound.
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50 pts |
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This criterion is linked to a Learning Outcome/Grammar & Mechanics |
50 pts Excellent grammar, spelling, syntax and punctuation. 36 pts A few errors in grammar, spelling, syntax and punctuation, but not many. 24 pts Shows a pattern of errors in spelling, grammar, syntax and/or punctuation. Could also be a sign of lack of proof-reading. 0 pts Continuous errors
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50 pts |
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Total Points: 200 |