SWOT Analysis

SWOT analysis is a strategic planning method used to evaluate an organization’s Strengths, Weaknesses, Opportunities, and Threats. By outlining each of these, it is possible to better target the use of scarce resources, choose beneficial projects and strategies, and position the company to be more successful, while avoiding the bad decisions that often come from incomplete or overly optimistic planning.

Strengths: are the characteristics of the organization tht may give it an advantage. Strengths are internal; they relate to the nature of the company itself, as opposed to the environment it operates in.

Weaknesses: are the characteristics of the organization that may give put it at a disadvantage. Weaknesses are internal; they relate to the nature of the company itself, as opposed to the environment it operates in.

Opportunities: These are aspects of a company’s environment or markets that it may use to good advantage. Opportunities are external; they relate to forces or conditions that the company does not control but may benefit by.

Threats: These are aspects of a company’s environment or markets that may put it at a disadvantage. Threats are external; they relate to forces or conditions that the company does not control but may be negatively affected by.

Now perform a SWOT analysis on the company you chose. In each box, you will be able to enter your chosen company’s strengths, weaknesses, opportunities, and threats.

Strengths

Weaknesses

Opportunities

Threats