Harley-Davidson: External and Internal Analysis

Page 1 of 2 SWOT: Questionnaire Answers

© 2006 Argosy University

SWOT: Questionnaire Answers Attributes Strength Weakness Opportunity Threat Unanticipated acts such as terrorism and natural disasters

? New entrants and increased competition

? A management lacking in depth and experience

? Coherent strategy ? Gaps in strategy and its execution ? Market saturation ? Competitive dynamics such as threat of entry, price competition, resource scarcities, and reduced demand

?

Eroding advantages ? Entering new geographic markets ? Serving new customer segments ? Political, environmental, and governmental regulation

? Leapfrog technological developments

? Gaps in financial performance ? Company’s capabilities — resources, assets, and people ?

Competitive advantages ? Communication problems ? Weak values and ethics ? Management’s experience and knowledge — functional and cross- functional expertise

?

Competitors' weaknesses ? Reputation or goodwill

?

Capturing advantages due to lifestyle trends and industry dynamics

?

Page 2 of 2 SWOT: Questionnaire Answers

© 2006 Argosy University

Philosophy and values ? Evolving niche markets as the target ? Product development ? Loss of goodwill and reputation ? Internet and e-business ? Rising cost structure ? Declining quality ?