Porsche Essay (Insertions attached)

Strengths

· Brand Recognition

Not only a brand, but a status symbol for wealth and luxury

· Lean Factory Production

Manpower is low compared to the use of raw materials and supplies

· High Profit Share

The reputation is well-known for good treatment

Weaknesses

· Small automotive manufacture

Porsche has offered the same line of cars for years before extending.

· Limited Customer Sector

Not everyone can afford a Porsche

· Location

Since beginning of time, Porsche has been in Stuttgart, Germany. No space to expand

Opportunities

· Expansion

Deliveries increased in China by 12% but needs more in Asia, Japan, and Indonesia.

· Electric Mobility

A chance to expand Porsche name to many more industries and markets with top competitors such as Tesla.

· S1, O2: Brand recognition extends the range for profitability for the 2020 fully electric Porsche Taycan.

· S3, O1: The annual profitability of the company will encourage others to become a part of the business.

· S2, O1: The cost of a Porsche effects expansion, but by expanding to China could significantly increase rates.

· S3, O1: The location in Germany is a problem for expansion due to limited space of Stuttgart.

Threats

· Technology

Modern technology is advancing to lower cost vehicles.

· Market Competition

Vehicles with similar characteristics at lower cost.

· S3, O2: Weighing heavily on the market Porsche’s reputation will continue to stand abroad its competitors.

· S2, O1: Limited labor will call for more software developers in the more modern technology, especially introducing the fully electric Porsche Taycan.

· S1, O1: Porsche is a company that believes in staying at its classic and luxury perception to their buyers. Still giving all newly updated technology certain things such as an automatic start engine will not be an asset.

· S2, O2: Combined leaves Porsche at a limitation of customers making it hard to expand the market.