foodprint

755 Sustainability

What is sustainability?

 Sustainability

Sustain

Ability

Remember BUSMGT711?

Sustainability

 A ‘megatrend’

 The Anthropocene

Key stats:

 Declining water quality

 Plastic garbage islands the size of Queensland

 Microplastics in the Mariana trench

 Antibiotic resistant superbugs

 Losing 70% of biodiversity during the Anthropocene

Challenge: Definition

 Issues of definition  Wide variegation & ambiguity

 Conflicting interests

The UN

‘sustainable development is development that meets the needs of the present without compromising the ability of future generations to meet their own needs’

Challenge: European economic system

 Neoliberalism

 Wealth distribution

 European view of a civil future & Colonialism

Three branches (possibly 4)

 Environmental

 Social

 Economic

 Cultural (but less of a priority atm)

The Social Enterprise

Stakeholder theory (Freeman)

 Those who affect, or are affected by, an organisation

 Stakeholders vs Shareholders

Key challenges

Stakeholders and sustainability:

 Identify important and RELEVANT stakeholders

 Careful balancing of stakeholder interests

 Mutual interest in sustainability

 Normative, rather than instrumental stance

Report

The following questions should be answered in your report:

1. How does Foodprint work? Describe the business model of the firm. 2. Map different stakeholders of Foodprint and describe how they cocreate value through and with Foodprint? 3. Evaluate the digital customer journey of your target customers based on design thinking. Analyse potential activities, touch points, pain points and needs of these customers, which result in digital opportunities for Foodprint. 4. Prioritize these digital opportunities and design a rapid prototype for one of the prioritized digital opportunities.