Power Point Edit
Mass Appeal Kiosks
Mobile Direct Marketing
Mass Appeal Kiosks
1
What is a Kiosk?
A small, enclosed stand from which merchandise is sold, often placed in the common area of a shopping center
Amisha Lewis (AS) - Let's keep the definition short and simple!
Advantages to Owning a Kiosk
Amisha Lewis (AS) - Let's use this information as a storyboard when we create a short video.
Visitors must pass kiosk to access other stores
Security, lighting, low rent
360-degree showcase
High visual impact
On-site access to wifi, internet
For Your Consideration
Research the products you want to sell
Kiosk availability and lease costs
Cost of merchandise needed for the duration of the lease
Project income over the length of the lease
Negotiate a monthly lease
Holiday sales dominate
Be a good bookkeeper
Be ready for an audit
Essentials
Product inventory
Business licenses/permits
Insurance
Lease
Appeal to customer
Understand terms
Best Sellers
Food
Jewelry
Makeup or Grooming
Specialty or Seasonal
Tech Accessories
Toys
Amisha Lewis (AS) - Please replace the word "or" with the & (ampersand).
Kiosk Shoppers Are
IMPULSE BUYERS
Market Analysis - Buyers
Women Men Household income $50-75K Household income $75-100K 392000 277600 118000 103500
Keys to Success
Showcase product without clutter
Provide customers with high-quality, personalized customer service
Provide 100% customer satisfaction
Offer free samples as often as possible