cultural effect of digital marketing practices

Supplementary Reading List

Recommended Books:

Barfield, W. (Ed.). (2015). Fundamentals of wearable computers and augmented reality. CRC Press.

Baym, N. K. (2015) Personal connections in the digital age. John Wiley & Sons.

Beer, D. The Data Gaze: Capitalism, Power and Perception

Benjamin, R. (Ed.). (2019). Captivating technology: Race, carceral technoscience, and liberatory imagination in everyday life. Duke University Press.

Bucher, T. (2018) If... then: Algorithmic power and politics. Oxford University Press.

Castells, M (1999). The rise of the network society.

Couldry, N. (2012). Media, society, world: Social theory and digital media practice. Polity.

Cover, R. (2015). Digital identities: Creating and communicating the online self. Academic Press.

Floridi, Luciano. The fourth revolution: How the infosphere is reshaping human reality. OUP Oxford, 2014.

Greengard, S. (2015). The internet of things. MIT press.

Hindman, M.S. (2009) The Myth of Digital Democracy. Princeton, NJ: Princeton University Press.

Jenkins, H. (2006). Convergence culture: Where old and new media collide. New York: NYU press.

Lupton, D. (2016). The quantified self. John Wiley & Sons.

Lyon, D. (2018). The culture of surveillance: Watching as a way of life. John Wiley & Sons.

Mau, S. (2019). The metric society: On the quantification of the social. John Wiley & Sons.

Ohlhorst, F. J. (2012). Big data analytics: turning big data into big money. John Wiley & Sons.

Stephen, C., & Edwards, S. (2017). Young children playing and learning in a digital age: A cultural and critical perspective. Routledge.

Sundararajan, A. (2016). The sharing economy: The end of employment and the rise of crowd-based capitalism. MIT Press.

Van Dijck, J. (2013). The culture of connectivity: A critical history of social media. Oxford University Press.

Zuboff, S. (2019). The Age of Surveillance Capitalism. London: Profile Books.

Recommended journal articles by topic:

Week 2: Emergence of the internet and digital marketing

Arvidsson, A., & Caliandro, A. (2016). Brand Public. Journal of Consumer Research, 42(5), 727-748.

Banning, M. E. (2016). Shared entanglements–Web 2.0, info-liberalism & digital sharing. Information, Communication & Society, 19(4), 489-503.

Barns, S. (2019). Negotiating the platform pivot: From participatory digital ecosystems to infrastructures of everyday life. Geography Compass, 13(9), e12464.

Beer, D. (2009). Power through the algorithm? Participatory web cultures and the technological unconscious. New media & society, 11(6), 985-1002.

Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600.

Cova, B., & Cova, V. (2012) On the road to prosumption: marketing discourse and the development of consumer competencies. Consumption Markets & Culture, 15(2): 149–168.

Dusi, D. (2018). Beyond prosumer capitalism: Retaining the original understanding of prosumption. Current Sociology, 66(5), 663-681.

Eden, S. (2017). Blurring the boundaries: Prosumption, circularity and online sustainable consumption through Freecycle. Journal of Consumer Culture, 17(2), 265-285.

Elder-Vass, D. (2017). Lifeworld and systems in the digital economy. European Journal of Social Theory.

Hartmann, B. J. (2016). Peeking behind the mask of the prosumer: Theorizing the organization of consumptive and productive practice moments. Marketing Theory, 16(1), 3-20.

Lawson, S. J., Gleim, M. R., Perren, R., & Hwang, J. (2016). Freedom from ownership: An exploration of access-based consumption. Journal of Business Research, 69(8), 2615-2623

Martin, C. J. (2016). The sharing economy: A pathway to sustainability or a nightmarish form of neoliberal capitalism?. Ecological Economics, 121, 149-159.

Quinn, L., Dibb, S., Simkin, L., Canhoto, A., & Analogbei, M. (2016). Troubled waters: the transformation of marketing in a digital world.  European Journal of Marketing, 50(12).

Ritzer, G. (2015). Prosumer capitalism. The Sociological Quarterly, 56(3), 413-445.

Ritzer, G., & Jurgenson, N. (2010). Production, Consumption, Prosumption: The nature of capitalism in the age of the digital “prosumer.” Journal of Consumer Culture, 10(1): 13-36.

Van Dijck, J., & Nieborg, D. (2009). Wikinomics and its discontents: a critical analysis of Web 2.0 business manifestos. New media & society, 11(5), 855-874.

Willson, M. (2017). Algorithms (and the) everyday. Information, Communication & Society, 20(1), 137-150.

Zervas, G., Proserpio, D., & Byers, J. W. (2014). The rise of the sharing economy: Estimating the impact of Airbnb on the hotel industry. Journal of Marketing Research.

Zhang, L. (2017). Fashioning the feminine self in “prosumer capitalism”: Women's work and the transnational reselling of Western luxury online. Journal of Consumer Culture, 17(2), 184-204.

Week 5: SEO, Analytics and the generation of Big Data

Bossetta, M. (2018). The digital architectures of social media: Comparing political campaigning on Facebook, Twitter, Instagram, and Snapchat in the 2016 US election. Journalism & Mass Communication Quarterly, 95(2), 471-496.

Curchod, C., Patriotta, G., Cohen, L., & Neysen, N. (2020). Working for an algorithm: Power asymmetries and agency in online work settings. Administrative Science Quarterly, 65(3), 644-676.

Davenport, T. H., Barth, P., & Bean, R. (2012). How big data is different. MIT Sloan Management Review, 54(1), 43.

Doyle, R., & Conboy, K. (2020). The role of IS in the covid-19 pandemic: A liquid-modern perspective. International Journal of Information Management, 55.

Frizzo-Barker, J., Chow-White, P. A., Adams, P. R., Mentanko, J., Ha, D., & Green, S. (2020). Blockchain as a disruptive technology for business: A systematic review. International Journal of Information Management, 51, 102029.

Gandomi, A., & Haider, M. (2015). Beyond the hype: Big data concepts, methods, and analytics. International Journal of Information Management, 35(2), 137-144.

Kellogg, K. C., Valentine, M. A., & Christin, A. (2020). Algorithms at work: The new contested terrain of control. Academy of Management Annals, 14(1), 366-410.

Kitchin, R. (2014). Big Data, new epistemologies and paradigm shifts. Big Data & Society, 1(1), 2053951714528481.

Liebowitz, J. (Ed.). (2013). Big data and business analytics. CRC Press.

Lyon, D. (2014). Surveillance, Snowden, and big data: Capacities, consequences, critique. Big Data & Society, 1(2), 2053951714541861.

Mariani, M. M., & Wamba, S. F. (2020). Exploring how consumer goods companies innovate in the digital age: The role of big data analytics companies. Journal of Business Research, 121, 338-352.

Mayer-Schönberger, V., & Cukier, K. (2013). Big data: A revolution that will transform how we live, work, and think. Houghton Mifflin Harcourt.

Mittelstadt, B. D., & Floridi, L. (2016). The ethics of big data: Current and foreseeable issues in biomedical contexts. In The Ethics of Biomedical Big Data (pp. 445-480). Springer International Publishing.

Poom, A., Järv, O., Zook, M., & Toivonen, T. (2020). COVID-19 is spatial: Ensuring that mobile Big Data is used for social good. Big Data & Society, 7(2), 2053951720952088.

Sadowski, J. (2019). When data is capital: Datafication, accumulation, and extraction. Big Data & Society, 6(1), 2053951718820549.

Week 9: Influencer or influenced? Identity and self in the digital age

Alhabash, S., & Ma, M. (2017). A tale of four platforms: Motivations and uses of Facebook, Twitter, Instagram, and Snapchat among college students?. Social Media+ Society, 3(1), 2056305117691544.

Baudrillard, Jean (1986). The Ecstasy of Communication. In H. Foster (Ed.), Postmodern Culture.

Bayer, J. B., Ellison, N. B., Schoenebeck, S. Y., & Falk, E. B. (2016). Sharing the small moments: ephemeral social interaction on Snapchat. Information, Communication & Society, 19(7), 956-977.

Belk, R. W. (2013). Extended self in a digital world. Journal of Consumer Research, 40(3), 477-500.

Biocca, F., & Levy, M. R. (Eds.). (2013). Communication in the age of virtual reality. Routledge.

Bode, M., & Kristensen, D. B. (2016). The digital doppelganger within: a study on self-tracking and the quantified self movement. Assembling consumption: researching actors, networks and markets, (January 2015).

Brubaker, R. (2020). Digital hyperconnectivity and the self. Theory and Society, 49(5), 771-801.

Cocker, H. L., & Cronin, J. (2017). Charismatic authority and the YouTuber: Unpacking the new cults of personality. Marketing Theory.

Cotter, K. (2019). Playing the visibility game: How digital influencers and algorithms negotiate influence on Instagram. New Media & Society, 21(4), 895-913.

Cover, R. (2014). Becoming and Belonging: Performativity, Subjectivity, and the Cultural Purposes of Social Networking. In Poletti, A., & Rak, J. (Eds.). (2014). Identity technologies: Constructing the self online. University of Wisconsin Press.

Davis, K. (2013). Young people’s digital lives: The impact of interpersonal relationships and digital media use on adolescents’ sense of identity. Computers in Human Behavior, 29(6), 2281-2293.

De Ridder, S. (2019). Sexting as sexual stigma: The paradox of sexual self-representation in digital youth cultures. European Journal of Cultural Studies, 22(5-6), 563-578.

Duffy, B. E., & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication & Society, 20(6), 843-859.

Eagar, T., & Dann, S. (2016). Classifying the narrated# selfie: genre typing human-branding activity. European Journal of Marketing.

Fägersten, KB (2017) The role of swearing in creating an online persona: The case of YouTuber PewDiePie. Discourse, context & media 18: 1-10.

Fox, Alexa K., et al. "Selfie-marketing: exploring narcissism and self-concept in visual user-generated content on social media." Journal of Consumer Marketing (2018).

Horwood, S., & Anglim, J. (2019). Problematic smartphone usage and subjective and psychological well-being. Computers in Human Behavior, 97, 44-50.

Iqani, M., & Schroeder, J. E. (2016). # selfie: Digital self-portraits as commodity form and consumption practice. Consumption Markets & Culture, 19(5), 405-415.

Jin, S. V., Muqaddam, A., & Ryu, E. (2019). Instafamous and social media influencer marketing. Marketing Intelligence & Planning.

Kedzior, R., & Allen, D. E. (2016). From liberation to control: understanding the selfie experience. European Journal of Marketing, 50(9/10), 1893-1902.

Kindridge, A., Henderson, G. R., & Ekpo, A. E. (2015). (Virtual) ethnicity, the Internet, and well-being. Marketing Theory, 15(2), 279-285.

King, D. L., Delfabbro, P. H., Billieux, J., & Potenza, M. N. (2020). Problematic online gaming and the COVID-19 pandemic. Journal of Behavioral Addictions, 9(2), 184-186.

Kozinets, R., Patterson, A., & Ashman, R. (2017). Networks of desire: How technology increases our passion to consume. Journal of Consumer Research, 43(5), 659-682.

Kwon, Yoo Jin, and Kyoung-Nan Kwon. "Consumer roles and values in selfie experience: a case of Korean young consumers." Qualitative Market Research: An International Journal (2018).

Lim, Weng Marc. "Understanding the selfie phenomenon: current insights and future research directions." European Journal of Marketing (2016).

Lupton, D. (2013). Quantifying the body: Monitoring and measuring health in the age of mHealth technologies. Critical Public Health, 23(4): 393–403.

Lupton, D. (2015). Quantified sex: a critical analysis of sexual and reproductive self-tracking using apps. Culture, health & sexuality, 17(4): 440–453.

Maclaran, P. 2015. Feminism’s fourth wave: a research agenda for marketing and consumer research. Journal of Marketing Management, 31(15–16): 1732–1738.

Mann, S., Nolan, J. and Wellman, B. (2003). Sousveillance: Inventing and Using Wearable Computing Devices for Data Collection in Surveillance Environments. Surveillance and Society 1(3): 331–355.

Manokha, I. (2018). Surveillance, panopticism, and self-discipline in the digital age. Surveillance & Society, 16(2), 219-237.

Marwick, A. E. (2011). I tweet honestly, I tweet passionately: Twitter users, context collapse, and the imagined audience. New media & society, 13(1), 114-133.

Marwick, A. E. (2015). Instafame: Luxury selfies in the attention economy. Public Culture, 27(1 75), 137-160.

Melumad, S., & Pham, M. T. (2020). The smartphone as a pacifying technology. Journal of Consumer Research, 47(2), 237-255.

Murray, D.C. (2020) Selfie consumerism in a narcissistic age. Consumption Markets & Culture 23.1: 21-43.

O’Leary, K., & Murphy, S. (2019). Moving beyond Goffman: the performativity of anonymity on SNS. European Journal of Marketing.

Papacharissi, Z. (Ed.). (2010). A networked self: Identity, community, and culture on social network sites. Routledge.

Phipps, A. (2016). Whose personal is more political? Experience in contemporary feminist politics. Feminist Theory, 17(3): 1–19.

Pitcan, M., Marwick, A. E., & Boyd, D. (2018). Performing a vanilla self: Respectability politics, social class, and the digital world. Journal of Computer-Mediated Communication, 23(3), 163-179.

Poletti, A., & Rak, J. (Eds.). (2014). Identity technologies: Constructing the self online. University of Wisconsin Press.

Rokka, J., & Canniford, R. (2016). Heterotopian selfies: how social media destabilizes brand assemblages. European Journal of Marketing.

Ruckenstein, M. (2014). Visualized and Interacted Life: Personal Analytics and Engagements with Data Doubles. Societies, 4(1): 68–84.

Rui, J. R., & Stefanone, M. A. (2013). Strategic image management online: Self-presentation, self-esteem and social network perspectives. Information, Communication & Society, 16(8), 1286-1305.

Senft, Theresa M., and Nancy K. Baym. "What does the selfie say? Investigating a global phenomenon." International journal of communication (2015): 1588-1606.

Simmons, G. (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3/4), 299-310.

Stern, S. (2008) Producing Sites, Exploring Identities: Youth Online Authorship. Youth, Identity, and Digital Media. In D. Buckingham (Ed.). The John D. and Catherine T. MacArthur Foundation Series on Digital Media and Learning. Cambridge, MA: MIT Press. doi: 10.1162/dmal.9780262524834.095

Swan, M. (2013). The quantified self: Fundamental disruption in big data science and biological discovery. Big Data, 1(2), 85-99.

Trub, L. (2017). A portrait of the self in the digital age: Attachment, splitting, and self-concealment in online and offline self-presentation. Psychoanalytic Psychology, 34(1), 78.

Van Dijck, J. (2009). Users like you? Theorizing agency in user-generated content. Media, culture, and society, 31(1), 41.

Vaterlaus, J. M., Barnett, K., Roche, C., & Young, J. A. (2016). “Snapchat is more personal”: An exploratory study on Snapchat behaviors and young adult interpersonal relationships. Computers in Human Behavior, 62, 594-601.

Whitson, J. R. (2013). Gaming the quantified self. Surveillance & Society, 11(1/2), 163.

Wu, W., Su, Y., Wu, C. H., Tsai, S. B., & Yuan, Y. H. (2021). WeChat relationships maintenance behavior and social entrepreneurial intention under conditions of dual narcissism: the mediating role of social capital. Information Technology & People.

Zhao, S., Grasmuck, S., and Martin, J. (2008). Identity construction on Facebook: Digital empowerment in anchored relationships. Computers in Human Behavior, 24(5), 1816–1836.

Zwick, D., & Bradshaw, A. Biopolitical Marketing and the Ideology of Social Media Brand Communities. Theory, Culture & Society.

Week 10: On watching and being watched: Surveillance, privacy and the ethical dilemmas of digital marketing

Albrechtslund, Anders. (2008). Online Social Networking as Participatory Surveillance. First Monday, 13(3).

Andrejevic, Mark. (2005). The Work of Watching One Another: Lateral Surveillance, Risk, and Governance. Surveillance & Society 2(4): 479–497.

------------ (2019). Automating surveillance. Surveillance & Society, 17(1/2), 7-13.

Bauman, Z., Bigo, D., Esteves, P., Guild, E., Jabri, V., Lyon, D., & Walker, R. B. (2014). After Snowden: Rethinking the impact of surveillance. International political sociology, 8(2), 121-144.

boyd, danah. (2011). Dear Voyeur, Meet Flâneur… Sincerely, Social Media. Surveillance & Society, 8(4) (March 24): 505–507.

Brayne, S. (2017). Big data surveillance: The case of policing. American Sociological Review, 82(5), 977-1008.

Cluley, R. (2020). The politics of consumer data. Marketing Theory, 20(1), 45-63.

Ellison, N., Steinfield, C. and Lampe, C. (2011). Connection Strategies: Social Capital Implications of Facebook-enabled Communication Practices. New Media & Society, 13(6): 873-892.

French, M., & Monahan, T. (2020). Dis-ease surveillance: How might surveillance studies address COVID-19?. Surveillance & Society, 18(1), 1-11.

Fuchs, C. (2011) Web 2.0, Prosumption, and Surveillance. Surveillance and Society, 8(3): 288–309.

Hull, G., Lipford, H. and Latulipe, C. (2010). Contextual Gaps: Privacy Issues on Facebook. Ethics and Information Technology (April 29): 1–14.

Humphrey, M. L. (2017). 'I am in no way this': Troll hunters and pragmatic digital self-reference. Persona Studies, 3(2), 21-34.

Kroll, T., & Stieglitz, S. (2019). Digital nudging and privacy: improving decisions about self-disclosure in social networks. Behaviour & Information Technology, 1-19.

Marder, B., Joinson, A., Shankar, A., & Houghton, D. (2016). The extended ‘chilling’ effect of Facebook: The cold reality of ubiquitous social networking. Computers in Human Behavior, 60, 582-592.

Markham, A. N., Tiidenberg, K., & Herman, A. (2018). Ethics as methods: doing ethics in the era of big data research—introduction. Social Media+ Society, 4(3), 2056305118784502.

Martin, K. D., & Murphy, P. E. (2017). The role of data privacy in marketing. Journal of the Academy of Marketing Science, 45(2), 135-155.

Reyes, I., Dholakia, N., & Bonoff, J. K. (2015). Disconnected/connected: On the “look” and the “gaze” of cell phones. Marketing Theory, 15(1), 113-127.

Tokunaga, R. S. (2011). Social Networking Site or Social Surveillance Site? Understanding the Use of Interpersonal Electronic Surveillance in Romantic Relationships. Computers in Human Behavior, 27 (2) (March): 705–713.

Trottier, D. (2011). A Research Agenda for Social Media Surveillance. Fast Capitalism 8(1) (October).

Week 11: Conclusion: Reflecting on the future of Digital Marketing

Akpakwu, G. A., Silva, B. J., Hancke, G. P., & Abu-Mahfouz, A. M. (2017). A survey on 5G networks for the Internet of Things: Communication technologies and challenges. IEEE access, 6, 3619-3647.

Ashman, R., Patterson, A., & Brown, S. (2018). ‘Don't forget to like, share and subscribe’: Digital autopreneurs in a neoliberal world. Journal of Business Research, 92, 474-483.

Beaunoyer, E., Dupéré, S., & Guitton, M. J. (2020). COVID-19 and digital inequalities: Reciprocal impacts and mitigation strategies. Computers in human behavior, 111, 106424.

Brynjolfsson, E., & Mcafee, A. N. D. R. E. W. (2017). The business of artificial intelligence. Harvard Business Review, 7, 3-11.

Cluley, R., Green, W., & Owen, R. (2020). The changing role of the marketing researcher in the age of digital technology: Practitioner perspectives on the digitization of marketing research. International Journal of Market Research, 62(1), 27-42.

Davenport, T. H., & Ronanki, R. (2018). Artificial intelligence for the real world. Harvard business review, 96(1), 108-116.

Gill, M. J. (2020). High flying business schools: Working together to address the impact of management education and research on climate change. Journal of Management Studies.

Hoffman, D. L., & Novak, T. P. (2018). Consumer and object experience in the internet of things: An assemblage theory approach. Journal of Consumer Research, 44(6), 1178-1204.

Jordan, M. I. (2019). Artificial intelligence—the revolution hasn’t happened yet. Harvard Data Science Review, 1(1).

Marke, Alastair, ed. Transforming climate finance and green investment with blockchains. Academic Press, 2018.

Nofer, M., Gomber, P., Hinz, O., & Schiereck, D. (2017). Blockchain. Business & Information Systems Engineering, 59(3), 183-187.

Saarikko, T., Westergren, U. H., & Blomquist, T. (2017). The Internet of Things: Are you ready for what’s coming?. Business Horizons, 60(5), 667-676.

Segerberg, A. (2017). Online and social media campaigns for climate change engagement. In Oxford Research Encyclopedia of Climate Science.

Stojkoska, B. L. R., & Trivodaliev, K. V. (2017). A review of Internet of Things for smart home: Challenges and solutions. Journal of Cleaner Production, 140, 1454-1464.

Truby, J. (2018). Decarbonizing Bitcoin: Law and policy choices for reducing the energy consumption of Blockchain technologies and digital currencies. Energy research & social science, 44, 399-410.

Vinuesa, R., Azizpour, H., Leite, I., Balaam, M., Dignum, V., Domisch, S., ... & Nerini, F. F. (2020). The role of artificial intelligence in achieving the Sustainable Development Goals. Nature communications, 11(1), 1-10.

Important movies and documentaries:

Hypernormalisation; Social Dilemma; Great Hack; Her; Citizenfour; Black Mirror (for identity particularly the episode “Nosedive”)