Answer some question according to the PPT

Instructor: Dr. Kordrostami

Chapter 1 Buying, Having, and Being: An Introduction to Consumer Behavior

· What are the three stages of consumer behavior process?

· What does market segmentation mean and why marketers use this strategy?

· Define exchange and describe its importance in marketing.

· Explain how each of the following can be used as segmentation basis? Age, gender, family structure, social class and income, race and ethnicity, geography, lifestyles.

· What is database marketing? What is big data?

· How popular culture can impact marketing?

· What are the four different types of relationship that a person might have with a product?

· What are our motivations to consume? How our needs and wants differ and how they impact consumption?

Chapter 3 Perception

· Define sensation and its impact on marketing.

· Define perception and explain how does it influence consumer behavior.

· What is hedonic consumption and how does it relate to sensation?

· Define sensory marketing.

· Provide examples of each of the senses that are used in sensory marketing.

· How does color impact marketing practices?

· What does sound symbolism mean in marketing?

· Define “Need for Touch” and explain how it impacts consumption.

· What are the stages of perception?

· Define below terms:

· Sensory threshold

· Psychographics

· Absolute threshold

· Differential threshold

· J.n.d.

· What is subliminal perception? Is subliminal advertising effective?

· Define attention. What is sensory overload?

· What is multitasking?

· How perceptual vigilance is different from perceptual defense? How these two personal filters impact attention?

· Define adaptation and explain its influence on marketing.

· Define interpretation.

· What is semiotics? What are the three important components in semiotics?

Chapter 4 Learning and Memory

· Define learning.

· What are the two streams of learning theories?

· Define behavioral learning. What are the types of behavioral learning?

· What are the components of classical conditioning?

· What are some marketing applications of classical conditioning?

· What is the other name for instrumental conditioning? What are the types of instrumental conditioning that can occur?

· What are the different types of reinforcement schedule that can happen in instrumental conditioning?

· What is frequency marketing? How is it related to instrumental conditioning?

· Define cognitive learning theory.

· What is observational learning? What are the different stages of observational learning?

· Define consumer socialization? How parents influence children’s consumption behavior?

· Define memory. What are the different types of memory? Explain each of the types of memory.

· How do marketers use associative networks and knowledge structures in marketing?

· Define schema and script. How these concepts impact marketing?

· What are some factors that help individuals to retrieve information?

· What are some factors that lead to forgetting information?

· Explain how recognition and recall are different.

· What is a response bias?

Chapter 13 Subcultures

· Why subcultures are important in marketing?

· Define acculturation. Who can perform the role of acculturation agent?

· How does progressive learning model help us to understand acculturation?

· When does deethnicization occur?

· What are the big three American ethnic subcultures? What are the characteristics of each of these ethnic subcultures?

· How does religious subcultures impact consumer behavior?

· What are the factors that impact family life cycle stages?

· Define age cohort. What are the age cohorts in the US? What are some of the characteristics of each of these cohorts?