case assignment
structuring a response to case analysis questions
Question 1
Critically evaluate how Wool+Aid creates value for customers throughout the consumer decision-making process. Relate your discussion to how consumer problems are being solved during the process. [Insert answer here – 500 words +/- 10%]
Short Introduction
- Define/explain consumer decision-making process.
- Scoping sentence: In order to determine the text that Wool+Aid creates value, it is necessary to examine how it aids consumer problem-solving at each stage of the process.
Each stage
- Does WA create value here? Answer (your claim)
- Explain what happens at the stage (theory)
- Show how WA helps consumer’s solve problems at this stage, i.e. creates value
- Give evidence about case to prove answer
Case Assignment | Wool+Aid | Question 2 [12 marks]2. Considering Wool+Aid’s company vision, are they a good corporate citizen? Explain and justify your perspective. [Insert answer here – 500 words +/- 10%]
Short Introductory paragraph
-- Answer question and scope (which aspects of being a good corporate citizen will be covered).
· Define/explain good corporate citizen
· Give overall reason why you think WA is a good corporate citizen
PARAGRAPHS ELABORATIGN REASONS
Reason 1 – (based on a key attribute of being a good corporate citizen)
- explanation
· Explain aspect of being a good corporate citizen in more detail if necessary
· Explain how Wool Aid is/isn’t a good corporate citizen in relation to this aspect
- evidence from WA case to provide your claim
Reason 2 – (based on a key attribute of being a good corporate citizen)
- explanation
· Explain aspect of being a good corporate citizen in more detail if necessary
· Explain how Wool Aid is/isn’t a good corporate citizen in relation to this aspect
- evidence from WA case to provide your claim
Question 1
· Critically evaluate how Wool+Aid creates value for customers throughout the consumer decision-making process. Relate your discussion to how consumer problems are being solved during the process. [Insert answer here – 500 words +/- 10%]
Question 1
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Team 1 |
· Illustrate the problem that the customers may have with the brand. · Problem one and what value the brand may add to solve the problem. · Problem two
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Environmentally friendly – sustainable – biodegradable Antibacterial Attracting customers who care about the environment Reducing plastic pollution Colour and design options Unique fabric
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Explain the phases of the consumer decision making process 5 stages · Need/ want recognition · Information search · Evalution of alternatives/ options · Purchase · Post-purchase evolution
Sustainability Soft-to-touch comfort (Sterile, Big breathability material Understand the potential needs of customers
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Identify what is consumer decision-making process Explain our marketing plan -- 5 stages Give the pro & con of our marketing plan How to improve our marketing plan Conclusion |
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Discuss wool+aid’s decision making process, Identify the traits & functions of the product, Identify the problems of customers from using a more traditional bandaids, Elaborate the traits & functions add value to the customers, It is a unique product, Wool+Aid is different from competitors', which can attract customers Identify target audience, after segmented, consider finding the group that finds the most value from the product. |
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Topic sentence about question 1 Brief introduction what kind of business Wool+Aid do The concept of consumer decision-making process Explain five stages dividedly and justification them Mention whether consumer problem exist or not Conclusion
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Question 1 1/General statement -Introduction 2/Explain use of consumer decision-making process： Problems in 5 steps + analyse what Wool+ Aid is doing right now Including What (its product for)/who (needs that)/when (they need that)/where (what situation)/why (we need that)->Consumer problems +Explain Wool+Aid’s marketing value creation / problem solving (as part of the other sections) 3/Summary
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Wool aid creates values for customer through their packaging. Whenever consumer thinks of bandages, they often think of the normal plasticy ones. However, wool-aid packages shows that its breathable material. Wool-aid also places themselves in stores that are sport related. With that being said, theres not much competition around to compare to that could effect their decision making process.
Fashion style –different colour customers can choose Sustainable material-Merino wool is a pure natural product without chemical pollution Protection of wounds-insulation and waterproof Conclusion |
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Question 2
Question 2
· Considering Wool+Aid’s company vision, are they a good corporate citizen? Explain and justify your perspective.[Insert answer here – 500 words +/- 10%]
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Good corporate citizen – better for the environment and society as a whole Trying to reduce plastic pollution
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Yes, they are a good corporate citizen. Explain the concepts Reasons: · Good for environment · Good for society · Provide pratical examples
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Answer wool+aid is good explain the good corporate citizen Support our answer summary |
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State position (Are they good / bad) Example 1 Reasoning 1 Example 2 Reasoning 2 If room allows, Example and Reasoning 3 Conclusion / Summary |
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Yes, because they use sustainable materials for their products. They also state that their sheeps are ethically farmed on their packaging. So noone can say they are harming the animals. In their website, Wool+aid educates its consumers about the threats of plastics on earth. Answer Explain how to be a good cooperate citizen(theory) Link to the question Use theory to confirm your opinion
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