Writer, Audience, Claim, Purpose, Context (not necessarily in this order)
Thesis statement about rhetorical appeals (don’t have to write about all 3 – write about what is most significant in your ad.
Body Paragraphs
: There are 3 parts- not 3 sentences
Topic Sentence- Make a claim about the ad – what appeal do you see it creating?
Evidence- Write a detailed description of a scene from the ad, or use a direct quote of something spoken or written.
Analysis- Explain how the quote is demonstrating your claim (ex. how is the quote ethos), and how does this element of the ad contribute to the overall argument.
You can repeat the evidence and analysis, or have more than one point of evidence. Create a paragraph that supports your claim, and let the structure follow.
Conclusion:
Wrap up main ideas. You can re-state the thesis in different words and summarize the main points of the essay.