Busniess plan
NAJD ALAYID
ABDULLAH ALOTAIBI
THE UNIVERSAL REMOTE AT YOUR FINGERTIPS
SAHOUDATA SANA
EDGARD SANTOS
Business Description
An all-encompassing streaming platform that allows you to browse and search for video media based off of your subscription services. The platform will implement social media to give users a means of connectivity not yet realized in video entertainment. It is a fun solution to having to sift through multiple subscription apps to find the program(s) one seeks to watch.
Streamie
How does it operate?
Select
Select desired show/movie..
Based on
Mood
App opens streaming platform
Share
Live feed of what your friends are watching (FOMO)
Public “playlists”
Shareable “playlists”
Browse
Browse from all streaming services you’re subscribed to
Everything is gathered in one place
App
Free app
Free account creation
Enter login information for all streaming platform
Locations
Marketing Tactics
Social Media Advertising
Snapchat
Paid advertising in publishers section or end of user’s stories
Creation of free business page; use of paid ads as well as influencer marketing
SWOT Analysis
Ethical Data Use
1-Build Lasting Customer Relationships
To protect your customers and your brand, it’s crucial to implement ethical data practices to ensure data collection and use is legal, just, and fair.
2-Protect Shared Data
Set clear rules for data you share with outside parties—and for data they share with you. Be mindful of what happens downstream.
3-Create A Real Value Exchange
Show consumers real value when their data is shared with a responsible brand, and provide clear transparency, notification, and choice.
Organizational Structure
Competitive Analytics
Finances
Initial Investment
$335,000 for development team to complete in 18 months
Two developers to manage coding, operations, processing, and customer support
One product manager to do UX, product testing, and customer support
One business head to do operational, fundraising, sales, legal, marketing, and customer support
$120,000 in legal, accounting, and capital expenditures (programming hardware)
$45,000 marketing
Includes all relevant channels such as Facebook ads, Snapchat ads, and influencer marketing
$500,000 total
Finances (cont’d)
Return on Investment
Acquisition by data company (e.g. Helios & Matheson)
MoviePass was acquired with an aggregate gross proceeds of approx. $10 Million
“We’re the only company out there that can tell companies exactly who and when people are going to the movies.”
Apply same thought process to streaming services - we will be able to tell companies exactly who and when people are streaming competitors’ video media