Intergrated Business Topic - BUSP/475

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Strategic Plan Part II: SWOTT Analysis

Assignment Steps kindly review the Grading guide and the Planning outline

Resources: Strategic Planning Outline and Week 3 textbook readings

Conduct an internal and external environmental analysis for your proposed new division and its business model.

Develop a SWOTT table summarizing your findings. Your environmental analysis should consider, at a minimum, the factors below.

· For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.

· Include the SWOTT table in your submission.

· External forces and trends considerations:

· Industry Changes

· Legal and regulatory

· Global

· Economic

· Technological

· Innovation

· Social

· Environmental

· Competitive analysis

· Internal forces and trends considerations:

· Strategy

· Structures

· Processes and systems

· Resources

· Goals

· Strategic capabilities

· Culture

· Technologies

· Innovations

· Intellectual property

· Leadership

Compose a maximum of 1,400-word synopsis in which you analyze relevant forces and trends from the list above. Your analysis must include the following:

Strategic Planning Outline

1. Title Page

1. Table of Contents

1. Executive Summary

1. Strategic Plan Part 1: New Business Division of an Existing Company; Vision, Mission, and Value Proposition

1. Strategic Plan Part 2: SWOTT Analysis – Internal and External Environmental Analysis; Primary Internal Considerations for the Development of a Strategic Plan.

1. Strategic Plan Part 3: Assumptions, Risk and Change Management Plan; Summary of Strategic Objectives; Corporate Social Responsibility: Balanced Score Card and its impact on stakeholders; the Communication Plan

1. Strategies and Tactics Section

1. Conclusion

1. Reference Page

Grading Guide

*Content*	Met	Partially Met	Not Met	Comments:
Conducted an internal and external environmental analysis for your proposed new division and its business model.
Developed a SWOTT table summarizing your findings. Student’s environmental analysis should consider, at a minimum, the following factors. For each factor, the student identified the one primary strength, weakness, opportunity, threat, and trend, and included it in the table. Include this SWOTT table in your submission. External forces and trends considerations: Industry Changes Legal and regulatory Global Economic Technological Innovation Social Environmental Competitive analysis Internal forces and trends considerations: Strategy Structures Processes and systems Resources Goals Strategic capabilities Culture Technologies Innovations Intellectual property Leadership
Identified economic, legal, and regulatory forces and trends.
Critiqued how well the organization adapts to change.
Analyzed and explained the supply chain of the new division of the existing business. Shared plans to develop and leverage core competencies and resources within the supply chain in an effort to make a positive impact on the business model and the various stakeholders.
Discussed the primary internal organizational considerations for the development of a strategic plan.
Identified the major issues and/or opportunities the company faces based on student’s analysis.
The synopsis is a maximum of 1,400 words in length.
		*Total Available*	*Total Earned*
		6	#/6

Writing Guidelines	Met	Partially Met	Not Met	Comments:
Organization
The tone is appropriate to the content and assignment.
The introduction provides a sufficient background on the topic and previews major points.
Paragraph transitions are present, logical, and maintain the flow throughout the paper.
The conclusion is logical, flows from the body of the paper, and reviews the major points.
Mechanics
The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements.
Intellectual property is recognized with in-text citations and a reference page.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed including spelling and punctuation.
		Total Available	Total Earned
		2	#/2