For Dr. Clover Only
Marketing Plan Presentation for Hydrate (NAB)
What We Do?
Hydrate is a non-alcoholic all natural, and no sugar added soft drink ideal for individuals in all age groups.
We provide ten different product lines with covering different products related to non-alcoholic drinks
Our revenues for first year will be $486,661 which will be doubled in 5 years
The Opportunity
Increasing levels of obesity among children; it will be suitable for a lot of families as they will want to consume beverages that do not harm the health.
Increasing demand
High paying capacity
The beverage is expected to attract more than 80% of the population who will love, which comes at a pocket-friendly price.
Most parents will love the product due to its non-sugar quality, with increasing levels of obesity among children; I believe that this drink will be suitable for a lot of families as they will want to consume beverages that do not harm the health. The beverage will; be suitable for diabetic individuals as well since the drink is, which will impact to them having a refreshing life without worsening their condition. The marketing strategies will target a total of approximately 626, 112 people within the region according to Alaska’s demographic data, 51.7 of the total population will consist of males, while 48.3% will be females. The number of children under the age of 5 years will be around 47,591 while those with 18years and above will be approximately 436, 215. The whites are more represented in this region with a 69.3, but all the other races are represented though in smaller percentages. With existing competitors such as coca cola and Pepsi companies, Hydrate Company has to put a lot of efforts on the marketing and sales strategy to ensure that it is enabled to switch loyalty from existing companies. The product is suitable for refreshment, after meals or can be used to quench thirst, meaning that it can be taken anytime and at any place. The beverage is expected to attract more than 80% of the population who will love, which comes at a pocket-friendly price (Pamudji, Daryanto, &Djohar, 2015).
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Target Market
Children
Young and young adults
Middle age people
Whites are more important targets
Market Size
Approximately 626,112 people
51.7 of the total population will consist of males,
48.3% will be females.
Children under the age of 5 years (47,591)
18years and above will be approximately 436,215.
The whites are 69.3
The marketing strategies will target a total of approximately 626, 112 people within the region according to Alaska’s demographic data, 51.7 of the total population will consist of males, while 48.3% will be females. The number of children under the age of 5 years will be around 47,591 while those with 18years and above will be approximately 436, 215. The whites are more represented in this region with a 69.3, but all the other races are represented though in smaller percentages.
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Competition
Competitors: Coca Cola and Pepsi
High competition
Entry is not free
Buyer has higher power of bargaining
With existing competitors such as coca cola and Pepsi companies, Hydrate Company has to put a lot of efforts on the marketing and sales strategy to ensure that it is enabled to switch loyalty from existing companies. The product is suitable for refreshment, after meals or can be used to quench thirst, meaning that it can be taken anytime and at any place. The beverage is expected to attract more than 80% of the population who will love, which comes at a pocket-friendly price (Pamudji, Daryanto, &Djohar, 2015).
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The Team
The organization will take a shot at 3 key control delegates with clearly one of them playing the activity of cash related ace and manager marketing specialist of the firm. The delegates is depended with ensuring the business will transform into a 2 million-dollar undertaking inside years. The other worker will predict the limit of a prime authority officer and will be endowed with propelling the affiliation, which consolidate middle person, pioneer, contact, communicator, and nothing worth mentioning. Other than dealing with and organizing, the chief is anticipated to engage experts with an innovative and farsighted for the business adventure. The executive must be a stunning mediator considering these limits might be wished while the venture can be making or encountering trade to discuss with competition, suppliers, work power, and impermanent laborers. As the contact among clients and the affiliation, the boss should be a fantastic communicator.
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Business Model
Non alcoholic drinks
Royalty from soft drink formulas
Licensing fee
Milestones
Established in 2019
Revenues of $486,661 first year
Double the revenues in 5 years
Financials
Revenues $486,661
Gross Profit $342,465
Funding
56% of the budget will be financed through sale of shares
44% of the budget will be from loans
Proven business concept
High revenues
High growth rate
Franchise and lisencing
References
Lichtenthaler, U. (2008). Opening up strategic technology planning: extended roadmaps and functional markets. Management Decision, 46(1), 77-91.
Porter, M. E. (2008). Competitive advantage: Creating and sustaining superior performance. Simon and Schuster.
Rosemann, M., & vom Brocke, J. (2015). The six core elements of business process management. In Handbook on business process management 1 (pp. 105-122). Springer Berlin Heidelberg.
Michael, B. N., &Ogwo, E. (2013). Trade sales promotion strategies and marketing performance in the soft drink industries in Nigeria. International Journal of Marketing Studies, 5(4), 96.