Strategic Marketing Plan Section 4
Strategic Marketing Plan: Section 4 (100 points)
In this module, develop the Go to Market Launch section. It should include the following:
1. Go to Market Launch
a. Recommended marketing programs & marketing strategies: advertising, sales and promotions, consumer and trade, 4P’s.
b. PR, personal selling and direct marketing. Consider legal, ethical and cultural factors when making the recommendations.
c. Organization, fulfillment, and operations.