Strategic Management
THE COUNCIL OF COMMUNITY COLLEGES OF JAMAICA
BACHELOR DEGREE COURSEWORK
SEMESTER II – JANUARY 2022
PROGRAMME: BUSINESS ADMINISTRATION
COURSE NAME: STRATEGIC MANAGEMENT
CODE: MGMT4701
YEAR GROUP: FOUR
DUE DATE: MARCH 23RD, 2022
UNIT: 1-5
ASSESSMENT TYPE: COURSEWORK 2 – Group Presentation (30%)
INSTRUCTIONS:
Use the guideline below to conduct an analysis of one organization within the Turks and Caicos Islands. Please be guided by the rubric provided. Your PowerPoint is to be submitted prior to your actual presentation; dates to be determined by your Lecturer. Thirty minutes per presentation.
1. Identify the firm’s existing vision, mission, main strategy and at least three (3) objectives
2. Prepare a SWOT, EFE, IFE and CPM matrix.
3. Based on what you have found, recommend an alternate strategy that the firm could pursue, and three (3) long term objectives. Ensure to justify your position.
Presentation Report Rubric
|
|
Weight |
Marker |
Comments |
|
Content |
|
|
|
|
Introduction |
2 |
|
|
|
Company Background |
3 |
|
|
|
Identify the firm’s existing vision, mission, main strategy and at least three (3) objectives
|
15 |
|
|
|
Prepare a SWOT matrix - a total of 12 factors should be identified
EFE matrix IFE matrix CPM matrix
|
12
6
6
6 |
|
|
|
Based on what you have found, recommend an alternate strategy that the firm could pursue, and three (3) long term objectives. Ensure to justify your position. |
12
|
|
|
|
Conclusion |
3 |
|
|
|
Presentation |
|
|
|
|
Demonstrated understanding |
5 |
|
|
|
Presentation skills – Use of effective audio/ visual aids, presenters’ speech, group cohesion, time |
5 |
|
|
|
Organization - Document is presented in a logical manner |
5 |
|
|
|
Total |
80 |
|
|
Semester 2
Common Coursework Piece -