as discussed

1. Identify five resources or capabilities that allow you to contrast Ashley with its closest competitors.

2. Using your answers in (1), conduct a complete VRIO analysis of Ashley Furniture.

3. Based on your VRIO analysis, which strengths (weaknesses) create competitive advantages (disadvantages).

4. What is Ashley Furniture’s business level strategy?

5. Based on your VRIO analysis, how effective is this business strategy (i.e., to what extent does this strategy generate more competitive advantages than disadvantages)?