STR/581 SUBSTANTIVE WK6

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday 

Respond to the following in a minimum of 175 words:

Think of a change in your own company or a company with which you are familiar. Who were the stakeholders in this change? Discuss what concerns different stakeholders might have and how communication is needed to address those concerns. 

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

#2-

#3