STR/581 SUBSTANTIVE WK3

Kotler, P. T. & Keller, K. L. (2016). Marketing management (15th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Respond to the following in a minimum of 175 words:

Discussion 1

Due Thursday 

Respond to the following in a minimum of 175 words:

Review this week’s video on conducting a competitive analysis. Discuss how this example relates to assessing an organization’s internal environment relative to a competitive analysis. Include a consideration of how metrics may play a role in this assessment.

https://portal.phoenix.edu/medialibrary/embedplayer.02-VIDEO-5375185edd7d03bc8b9c0998.classroom.html#callbackurl=https://portal.phoenix.edu/api/medialibrary/lticallback/media/0070428e499347c1904cad4def165845/_17140188_1/02-VIDEO-5375185edd7d03bc8b9c0998/NULL/NULL?customcallbackurl=NULL

Reply to at least 2 of your classmates. Be constructive and professional in your responses.

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