Stereotyping and Social identity

Stereotyping

In the HY diaries, the case of stereotyping emerges when Rochelle Beauport, one of the female employees are sidelined by the Company’s hierarchy. The company views women as less competent than men and hence, states that women can’t bear the pressure or the burden of managing an organization at the top level. According to the social identity theory, a superior group in an organization is likely to discriminate against the minority or the less superior group in order to enhance their image and control all the aspects of power. In the social identity theory, aspects like differentiation, categorization, and homogenization can be used to distribute roles and responsibilities and also determine who may be given leadership or who cannot. For example, in this case, study, the company values women as a minority group, and therefore, Rochelle cannot be allowed to lead at the top level. Therefore, she is given a lesser role as a marketing coordinator and she ends up feeling devalued by the company. To avoid such problems, organizational leaders need to practice democratic leadership. In democratic leadership, all the views and opinions of employees are taken into serious consideration. Furthermore, roles are distributed according to the skills and the level of competency of the employees. Lack of democracy and transparency are among the notable errors in this case study. However, they can be solved if all employees are given equal chances to perform or express themselves.

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