For the Starbucks company, please find some information and analyses the questions below:
Management Information Systems: Quantitatively/qualitatively assess your company’s ability to use and deploy MIS/IT technologies for point-of-sales data collection, inventory management, customer service, etc. For example, see if you can information on IT expenditures.
Marketing Capabilities: Quantitatively/qualitatively assess your company’s ability to build and promote its brand(s), customer service abilities, merchandising, etc. For example, see if you can calculate an annual Advertising Intensity ratio (advertising expenditures / divided by total sales).
Product/Technology Development: Quantitatively/qualitatively assess your company’s ability to “see the future” of the market and/or develop new technology or products quickly. For example, see if you can calculate an R&D Intensity ratio (R&D expenditures / divided by total sales).