Writing

Writing Project 6: ADV 225 –– SS18-003

NEWS RELEASE #2 (20 POINTS) FINAL VERSION DUE AS FOLLOWS:

• Due by 11 p.m. Wednesday, March 28 • Submit to Writing Project #6 dropbox on D2L

INSTRUCTIONS: Park Ranger Public Relations has been hired by Homer Simpson to promote a new sport known as Snow Triad. Simpson is founder and president of a nonprofit organization, More Olympic Sports Foundation (MOSF). Your job is to develop public relations materials to support his new sport. (Additional details can be found in the SS18 Scenario Brief on D2L.) In Writing Project 1, we developed a blog post to raise awareness of Snow Triad. In Writing Project 2, we drafted a letter to Sue Sylvester, President of the International Olympic Committee (IOC), informing her of the success of Snow Triad in Park City, Utah. In Writing Project 3 and 5, we developed a news release to introduce Snow Triad to the news media and announce the 15th competition at Utah Olympic Park. For Writing Project 6, we will announce Snow Triad has been adopted as an official Olympic sport. Further, we will assume Park Ranger PR successfully recruited a celebrity spokesperson to support the promotion of Snow Triad’s debut in the Olympics. The spokesperson is Ashley Caldwell, U.S. Olympic aerial skier and World Championship gold medalist. She will also attend the event to award the winners. To succeed, your news release must reflect the format and style elements described in your textbook and discussed in class. Your release must

o announce Snow Triad is now an official Olympic sport and will debut at the 2022 Olympics in Beijing o announce Ashley Caldwell as the celebrity spokesperson o briefly explain who Simpson is o briefly describe MOSF o include a quote from Simpson, Sylvester and Caldwell o include supporting detail for quotes

Other considerations:

o Remember the inverted pyramid. o Remember that you can invent quotes for your speakers. In this case, you have no choice. o Remember who your target audience is. o Remember the news voice and attribution. o Remember to use AP style.

See the lecture notes for more direction and insights. Technical Requirements and Disclaimers:

• Leslie Knope, APR, is the contact person for this release. • Use your section’s due date as the release date. • DO NOT put your name on the release! • Do NOT transmit the release! This assignment is based on a fictional situation. • Prepare your post as a Microsoft Word-compatible file and attach it to the D2L dropbox.

• This assignment includes fictional information. “facebook.com/moreolympicsportsfoundation” is a fictional Facebook page. “mosf.org” is a fictional website.