Legacy of Sudbury region
Module #2
Impacts of Sport Tourism
Winter 2021
Today
By the end of this class you will:
By the end of this class you will have a thorough understanding of Economic, Social, Cultural, Environmental, impacts of sport tourism on a destination
How to define and apply these terms on your impacts assignment, Bid and in industry.
AGENDA
Review – Economic Impacts
Social Impacts - Content
Questions
REVIEW – Economic Impact
(Getty Images, 2021)
4
REVIEW – Economic Impact
Visit –https://www.sporttourismcanada.com/sample-eia-reports/
Find one Sport Tourism event and answer the following questions:
Name of the event, level and type of event
Provide one example from the article for the following: Direct, Indirect & Induced Economic Impact
Did they identify an economic impact number? If yes, using the concerns with Economic Impact, identify one potential issue with this number
Visit –https://www.sporttourismcanada.com/sample-eia-reports/
Find one Sport Tourism event and answer the following questions:
Name of the event, level and type of event
Provide one example from the article for the following: Direct, Indirect & Induced Economic Impact
Did they identify an economic impact number? If yes, using the concerns with Economic Impact, identify one potential issue with this number
5
Economic Impact leads to positive social impacts
Evaluated in terms of:
changes in community demographics
housing
employment and income
market effects
public services
aesthetic qualities of the community.
http://www.lic.wisc.edu
6
SOCIAL IMPACTS
(Nike, n.d)
Social Impacts
The improvements to infrastructure and new leisure amenities that result from tourism also benefit the local community.
It creates civic pride.
(COC, 2018)
Social Impacts
“Positive impacts that foster improvements in an individual’s circumstances, opportunities, engagement, awareness, and overall health, particularly those of under-represented groups”
Sport Canada Working Group, 2019, p. 3).
9
Social Impacts of Sport Hosting?
Social impacts improve the lives of individuals, often from under-represented groups.
This could include new opportunities for community engagement, barrier-free access to sport and physical activity, skill development and/or improvements in health.
(Edmonton Sport Council, 2019)
10
SOCIAL IMPACTS - Positive
Olukoya (2012)
Positive Impacts
Self actualization
Opportunities to witness the effect of good health and an active lifestyle
Sense of community pride
Entertainment
Family & Community cohesion
11
Olukoya (2012)
SOCIAL IMPACTS - Negative
Local Community displacement
Crowding
Hooliganism
Crime
Disruption in the normal life of the locals
12
Social Impacts
On a Global scale
Interchanges between hosts and guests create a better cultural understanding
Can also help raise global awareness of issues such as poverty and human rights abuses.
Also a teaching tool for the development of important social skills.
(Koolbreeze, 2013)
SOCIAL IMPACTS
On a Global scale
14
Social Impacts
On a local level
It builds Social Capital
What is Social Capital?
15
Social Impacts
What is Social Capital?
“the vibrancy of social networks and the extent to which there is trust and reciprocity within a community and among individuals.”
(Toronto Foundation, n.d)
16
Civic Connection
Social Trust
Neighborhood Support
Social Network
Social Capital
Benefits:
(Toronto Foundation, 2018)
17
Types of Social Legacies
Accessibility & Inclusion
Community Building
Volunteerism
(Edmonton Sport Council, 2019)
Skill Development
Participation
18
Accessibility & Inclusion
(Edmonton Sport Council, 2019)
Sport or physical activity events offer the possibility to change societal attitudes towards inclusion, to make a community more accessible for diverse populations, and hopefully to provide sustainable opportunities to engage under-represented groups. Your event could be a milestone on someone’s journey to feel accepted within their community
Social legacies focused on accessibility and inclusion create opportunities, engagement, and awareness for persons with disabilities, Indigenous peoples, the LGBTQI2S+ community, women and girls, marginalized youth, those living in poverty and isolated communities, newcomers to Canada, and/or the elderly.
Durham Parasport Games –
Not only did the Games competitions and other events run smoothly, but the sponsorship and fundraising target was bettered by more than 250 per cent for a total of almost $218,000 (not including cash contributions from the Region of Durham and the Regional Tourism Organization).
The legacy fund target of $22,500 was also surpassed by nearly 500 per cent for a total of $111,900.
The legacy funding will be used to raise awareness, along with opportunities and participation in parasport and adaptive sport in Durham Region. Committed initiatives, include:
Durham Adaptive Sport Collective (which met for the first time in October 2019) and working subcommittees.
An online catalogue of adaptive sport opportunities and support available in Durham Region.
A grant program to support youth from lower income families to participate in parasport, in partnership with Durham-based not-for-profit Their Opportunity.
A two-year Parasport School Grow It outreach program delivered in partnership with Abilities Centre and the Durham Adaptive Sport Collective, to introduce four parasports, which includes providing instruction and some equipment, to 25 to 30 schools in Durham Region.
A new annual Parasport Festival hosted in Durham Region.
Sledge Hockey accessibility upgrades for a rink at Iroquois Park Sports Centre in Whitby.
Vancouver 2010 - Accessibility improved dramaticallyin Vancouver and surrounding communities during preparations for the Olympic Winter Games and the Paralympic Games, with wider sidewalks, pedestrian ramps, curb cuts and other modifications.
19
Community Building
(Edmonton Sport Council, 2019)
20
Volunteerism
(Edmonton Sport Council, 2019)
21
(Edmonton Sport Council, 2019)
Skill Development
(Winnipeg Free Press, 2017)
22
(Edmonton Sport Council, 2019)
Participation
23
24
Next Week
Cultural Impacts of Sport Tourism
Questions?
References
Gadd, C. (2017) Social Impat Analysis. Retrieved on January 20, 2020 - https://pub-calgary.escribemeetings.com/filestream.ashx?DocumentId=13430
Edmonton Sport Council(2019). Building Social Legacies. Retrieved on January 10, 2021 -https://sportforlife.ca/wp-content/uploads/2019/10/Social_Legacies_Sport_For_Life_2019-1.pdf
Weed, M. and Bull, C (2009). Sports Tourism, Participants, Policy and Providers.
Weed, M (2008). Sport and Tourism.
Zunbar, J (2004). Historical Perspectives of Sport Tourism
Images courtesy of Wikipedia Commons.
The Economic and Social Impact of Tourism Batir Mirbabayev, Malika Shagazatova - http://www.grips.ac.jp/alumni/UzbekistanTourism(2).pdf
http://www.coastlearn.org/tourism/tools_ia.html
http://traveltips.usatoday.com/positive-negative-effects-tourism-63336.html
What is an Economic Impact Analysis, Alberta Tourism, Culture & Sport. Retrieved on January 15, 2016 www.culture.alberta.ca
Author, A. A., & Author, B. B. (Date of publication). Title of article. Title of Online Periodical, volume number(issue number if available). Retrieved from
http://www.someaddress.com/full/url/
27