Industry Segment Presentation
Industry Segment Presentation: Sports Marketing & Sales
Student Name
Personal Background
Personal
Born and raised in San Diego, CA
Senior majoring in marketing, minoring in both sports management and advertising
Played all sorts of sports growing up
Competitive Soccer for 12 years
Softball
Basketball
Flag Football
Work Experiences
FOX Sports San Diego Marketing Intern Summer 2016
SMU Athletics Marketing Intern Nov 2016-17
Limelight Communications Marketing/PR Intern in Dublin, Ireland Summer 2017
Red Bull
Wings Team 2015-2017
Student Brand Manager 2017-Present
US Olympic Committee
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Industry Issues, Developments, & Trends
Issues
Need to Differentiate
Break through Clutter
Memorable
Ambush Marketing
Ethics
Ethical management of management, coaches, players, and fans
Developments
Digital Marketing
Internet and digital platforms
Virtual Reality Experience
Associate with Social Cause
Trends
Targeting Female Audiences
Globalization
NFL games abroad
Research your industry segment. This research must include current issues, events, and trends within your industry segment
3
Nike Organizational Chart
Find one (1) recent or updated organizational chart from a company in your industry segment. These charts may be difficult to find, however, when you are conducting your informational interview(s) this might be an ideal time to ask for one
4
Overview of Informational Interviews
Research the career tracks for three (3) successful professionals in your industry segment. These career tracks may also be the same as your three (3) informational interviews
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Chris Humbard - Red Bull Sports Marketing Specialist
Education
BBA in Marketing at University of New Mexico
Previous Work Experiences
Marketing Coordinator – IDNTY Marketing
Independent Contractor – Red Bull
Field Marketing Rep N. Texas Oklahoma – Oakley Inc.
Field Marketing Specialist – Red Bull
Tasks
The Sports Marketing Specialist supports the development and execution of regional sports focused marketing initiatives. Through events, athletes, and influencers, the SMS builds local and regional brand affinity while paying into Red Bull's global strategies.
Required Skills
Entrepreneurial, Self-Starter, Organized, Creative
Advice
Take chances on ideas Be passionate and confident in ideas you present
You must become a brand yourself and let your quality of work be known
Constantly learn and keep up with emerging scenes
6
Gail Tucker – Chicago White Sox Sr Director, Corporate Partnership Activation
Education
BBA in Marketing at Valparaiso University
Previous Work Experiences (All Chicago White Sox)
Intern in the Operations Department
Marketing Department as Assistant to the Director of Marketing and Broadcasting
Sales Support/Corporate Sales Executive
Manager, Corporate Partnerships
Director, Corporate Partnership Activation
Tasks
Pre-sale research, proposals and vetting of new inventory. Then responsible for contract building and fulfillment of all deliverables (i.e. tickets, signs, print, logo use, retail promotions & sweepstakes)
Account management, activation, and contract fulfillment with corporate sponsors
Strategic direction and budgeting
Retention of partners
Required Skills
Multi Tasking, Flexible, Listen to clients and match their needs with offerings
Advice
Try everything, take any opportunity to get experience
Do what you are given well and with gusto
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Lindsay Amstutz – SVP/General Manager of FOX Sports West & SD
Education
BA Communications & MA Political Science at Stanford University
JD at Georgetown University Law
Previous Work Experiences
Manager of Promotions and Community Outreach - Santa Clara University Athletics
Law Clerk – US Olympic Committee
Office of Government Relations Intern – NCAA
Director of WNBA Team Business Development – NBA
VP and Chief Marketing Officer – LA Sparks
FOX Sports West/SD/Prime Ticket: Director of Marketing and On Air Promotions, VP of Regional Marketing, Assistant General Manager
Tasks
Oversees FOX Sports West, Prime Ticket, and FOX Sports San Diego
Growth of region and outreach
Directs everything from marketing to sponsorship to sales to operations
Required Skills
Drive for Success, Willing to Learn, Ability to Adapt, Creative, Team Player
Advice
It’s competitive, so as much experience as you can get - volunteering even - is going to help a ton. The more people you meet while you’re working their events, and your ability to build sincere professional relationships with them, is going to take you the furthest.
Do what you love.
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Job Announcements – Teamworkonline.com
Professional
Amateur
Collegiate
Collect recent job announcements/descriptions for jobs within your industry segment
Everything from entry positions to VP
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Vision of the Industry
New Media Formats
Further Social Media Efforts
Engage
Experience Based
Not Selling a Product
Interactive
QR Codes
Instant Gratification
Personalization
Organizations and Fans
Improve Loyalty
Globalization
Playing Games Abroad
Potential Fanbase Oversees
Europe and China Huge Opportunity
“We talked about how to go more global. Before, from a technology standpoint you marketed only to people within 40 or 50 miles of your arena. Now, I’m not only thinking about people in Northeast Ohio; I’m thinking about people in China. Before, that wasn’t even a mindset—it wasn’t efficient or practical to get to those people.” – Brad Sims, Senior Vice President and Chief Revenue Officer, Cleveland Cavaliers
Prepare your vision of what the industry segment will look like in 5 and 10 years
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Thank you!