Industry Segment Presentation
Sport Industry Segment Presentation
Student Name
My Roadmap
Foundations:
Personal Attributes: Organized, Self-Motivated, Great Team and Individual Worker, Compiling Data, Strong Verbal Communicator
Top Fiver Career Interests
Front Office Operations
Sports Economic
Social Media Marketing
Data & Analytics Department
Player Representation
Working in Sports
Problem Solving
Creating New Experiences
Current Issues & Trends
Corporate Sponsorship
Trend: Brand Activism
Consumers want brands to stand for something significant
Issue: Physical signage is becoming less and less significant
Meredith Starkey, V.P. of Sponsorships at T-Mobile, says organizations need to evaluate how much in-ballpark signage is necessary
Social Media Marketing
Trend: The increasing popularity of influencers in marketing
Consumers would rather associate with a specific individual than a brand
Issue: Lack of skilled and experienced employees
43% of marketers sited lack of skill and experience as biggest issue (Sprout Social)
Sports Agency
Trend: Agencies creating content for their clients
Octagon has begun to create a draft series for their NHL clients
Issue: Increased athlete involvement
Players want more of a say in negotiation and personal marketing (Player empowerment)
Organizational Chart: Football Club
Melissa Jannetta
Job Opening: Social Media Marketing
Oklahoma City Thunder: Social Media Intern
Requirements…
Enrolled in college with a junior or senior level standing
Pursuing a degree in marketing or communications
Preferred bilingual candidates (specifically Mandarin or Chinese)
Proficient in Microsoft Excel & Word
Job Opening: Sports Agent
XFL: Player Representatives
Requirements…
Looking for associate seniority level
Full-Time agents
Also requires a submission of players and coaches you believe the XFL should consider
League kicks off in 2020
Maddy Stover: Former Social Media Coordinator, Reeves International, Inc.
Education: Southern Methodist University – Cox School Of Business; Bachelor of Business Administration, Marketing
Student-athlete for the SMU Equestrian team
Member of the Delta Gamma Sorority
Started: PR Intern for Jennifer Wood Media
Currently: Senior Coordinator of Social Responsibility for Major League Soccer
Advice: Don’t be afraid to start small
One Interesting Thing: Learn other applications in your spare time, like Photoshop, Adobe Video Editor, Excel, etc.
Melissa Jannetta: Vice President of Business Development, FC Dallas
Education: Michigan State University; Bachelor’s Degree in Marketing
Played women’s soccer for Michigan State University
MBA from Southern New Hampshire University
Started: Intern for Anheuser Busch (Sponsorship)
Currently: Vice President of Business Development for FC Dallas
Advice: Who you know is just as important as what you know
One Interesting Thing: Sales is important; in sports, you gotta be able to sell yourself
Andrew Guerra: Agent, Roc Nation Baseball
Education: Rice University/Saint Louis University; B.A. in Psychology
Student-Athlete: Baseball
University of Oregon: MBA in Marketing
Started: Recruiting Coordinator, MVP Sports
Currently: Agent, Roc Nation Baseball – Texas Region
Advice: “The agency business is cut throat… no one gives a [expletive] about you. You have to be a lone wolf and eat what you kill.”
One Interesting Thing: The name on the front of the business card is more important than the name on the back
The Future of These Industries
For Sports Agents…
The Threat of Artificial Intelligence
Could see shift of agents’ focus to athlete marketing and branding (iABM)
For Social Media Marketing…
Exclusive Content for Social Media
Live Content Fans interact in real time… at the game
For Corporate Sponsorship…
Less Physical, More Digital Sponsorship agreements will focus less on in stadium signage and more digital and interpersonal activation (We Are Social UK)