This is an essay about Business Policy course.
1. Google
a. Look for websites, articles, images (for graphs), news, inforgraphics
b. Type in variations of “Airline Industry Analysis”, “Airline Industry Infographics”, “Airline Market analysis”, “Airline industry trends”, “Airline industry customers”, etc.
c. AVOID Wikipedia, Investopedia, Blogs, and sources with no apparent credibility
2. Interviews with “Experts” – Feel free to conduct interviews with people (professors, business people, etc) who have some authority to speak on the industry you are researching.
3. Market Research surveys – You may structure a market survey of your own to gather data about some element of your assignment, usually customer research. You MUST see me first in order to ensure your survey design is valid.
4. Downloaded Case studies: http://www.hbsp.harvard.edu – Often there are case studies that have been written about your industry/company that you are not aware of which provided strategy insight and data that could be relevant to your presentation. Go to Harvard Business School publications and do a search of their cases. If something is found, the cost is usually minimal ($7 or so) for an immediate download.