ALTERNATIVE MAJOR ASSIGNMENT
Please review the literature on the influence of social media (in all its forms) from a marketing perspective. Specifically, report on the affect it has on consumer behavior:
a. Positive or negative word of mouth.
b. Beliefs and attitudes.
c. Perceptions of brands
d. Buying behavior etc.
You will need to write 6 to 7 pages (double spaced) in a word document and list the reference articles you used. You also will need to list at least five articles, 2 of which must be from scholarly journals.
Please submit this to me via e-mail on the completion of this project.