Social Media Regulatory Issues
Social and Regulatory Issues
Digital Marketing
https://www.cnn.com/2019/04/08/uk/internet-regulation-uk-australia-intl-gbr/index.html
Amid widespread concerns over fake news, influence campaigns, cybersecurity and the sharing of violent and extremist content, more and more countries are pushing to rein in big tech.
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https://www.youtube.com/watch?v=8EjfqM1ka1Y
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Australia introduced new legislation in response to New Zealand's Christchurch massacre, much of which was streamed online. Under the laws, internet firms like Facebook and Google will be compelled to remove violent content or face massive fines and even prison time.
The attacker live-streamed the massacre on Facebook for 17 minutes, and the recording later spread to other platforms, including YouTube. Authorities around the world lashed out at social media giants for failing to contain the video’s online exposure, with lawmakers demanding tougher legislation in a number of countries. Australia’s now-passed law is the first of its kind. Australian citizen Brenton Tarrant was arrested by New Zealand police shortly after the attacks and was charged with murder in the case.
Social media companies argue that they have significantly stepped up their efforts to stop violent videos from spreading online in recent months. Facebook said it removed or blocked 1.5 million videos of the footage within 24 hours of the Christchurch attack, ‘‘using a combination of technology and people,’’ according to a spokesman.
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In Singapore, meanwhile, a new anti-fake news bill will make it illegal to spread "false statements of fact" where that information is "prejudicial" to Singapore's security, public safety, "public tranquility," or to the "friendly relations of Singapore with other countries," among numerous other topics.
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"While the web has created opportunity, given marginalized groups a voice and made our daily lives easier, it has also created opportunity for scammers, given a voice to those who spread hatred and made all kinds of crime easier to commit,"
Tim Berners-Lee, inventor of the World Wide Web, wrote last month on the technology's 30th anniversary. Even Facebook founder Mark Zuckerberg has called for greater regulation.
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Revealing Confidential Information
The most common yet the most dangerous legal issue with regard to social media, is the disclosure of confidential information. Often times, the secrets of your business or some valuable information regarding shares and policies may be leaked out by the employee or any other party with information.
This could pose a direct threat to your business. You may lose your business due to its downfall, or someone can overtake it using all your secret information.
The best way to avoid this is by constantly revising the policies of your company and relay it to all your employees.
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https://www.youtube.com/watch?v=ki_mr_OLYQQ
The most common yet the most dangerous legal issue with regard to social media, is the disclosure of confidential information. Often times, the secrets of your business or some valuable information regarding shares and policies may be leaked out by the employee or any other party with information.
This could pose a direct threat to your business. You may lose your business due to its downfall, or someone can overtake it using all your secret information.
The best way to avoid this is by constantly revising the policies of your company and relay it to all your employees.
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The Good
The power shift
Analytics Tactics
The power shift: For the first time the power lies not only in the hands of the big businesses with the big bucks. Where before only companies with a huge budget could reach a large audience, social media has provided a far more level playing field in which everyone has access to a huge market online.
Analytics Tactics: Marketing analytics provide advertisers with data which gives them invaluable insights into consumer journeys, allows them to check whether content is generating real traffic and driving purchases, to tweak campaigns in real time, and ultimately gives them all the info they need to increase ROI. In theory, all this means that advertisers almost never have to shoot in the dark.
Their “Floating House” campaign, in which they sent a house floating down the Thames reached an impressive 19 million on social media and ushered 73500 people to their site.
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