SOC 105 WEEK 5 - Social and Cultural Norms
Assignment 1: Social and Cultural Norms
By
Alexis Gray
SOC105: Society and the Media
1/7/21
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Mass Media should not be trusted for people’s perceptions of minorities or family values. We have seen
time and time again, how the Media uses and lies about the things going on in the world. We see on
television shows how they skew things about minorities and tweak them to fit their agenda. Having one
view of the way things should be or should look like is okay. The media’s job however is to show
everybody equally and yet “as different as possible”. However, in Taking Sides in the Media and Social
Issues it said “This form was naturalized as universal but was never the reality for a majority of people,
even though it was upheld as a dominant cultural ideal. Diverse arrangements have appeared since the
1960s and 1970s, constituting what the historian Edward Shorter termed “the postmodern family.”
People have always been confused about the appearance of the family.
What are family values? Family values, sometimes referred to as familial values, are traditional or
cultural values that pertain to the family's structure, function, roles, beliefs, attitudes, and ideals. They
are a system in which the mother and father set up daily functions. Family values involve all the ideas of
how you want to live your family life, and they are often passed down from previous generations. It
keeps and sustains traditional behavior to be carried over and re-lived through another family member.
Parents have the right and the duty to teach and provide certain knowledge to their children and to be
the role models of the head of the family and household. A lot of children lack said knowledge because
of the different ways some of them grew up. Some kids might not have had a loving, compassionate
parent or a parent that studied and helped with classwork. Having home-cooked meals and dinner table
time when the clock hits 6 p.m. is a strong moment for families.
The majority of families and their upheld values have caused the direction of their children’s lives and
how they operate and take it into reality and other places in their lives. While mass media will try and
project different thoughts or thinking in the way a family should operate or work when it comes to
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everyday battles, families have the foundation to do what is best for them and theirs. Mass media can
only have an effect if you let it.
In conclusion, mass media can and will portray a different way of seeing things. In all efforts that is okay.
We can learn to have an open mind when it comes to judging others and learn a lot of things from
media. It gives people a lot of awareness as to concerns and and views. We can raise our children and
have a say in what we choose to do and believe.
1. Alexander. 2019. Taking Sides: Clashing Views in Media and Society. 15th edition.
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