SLP 4

SLP 3: SWOT Analysis

DeMario J. Stackhouse

Trident University International

9 June 2019

SWOT Analysis of BestCare Long-Term Care Facility

SWOT Diagram

Strengths High service quality Cost effectiveness Sufficient staff Innovativeness Strong leadership	Weaknesses Inefficient operations management Logistical problems Inexperienced in promotion Inexperienced management
Opportunities Innovativeness Technology advancement Growing market	Threats Competition Changing government regulations

Strengths

High service quality

BestCare Long-Term Care Facility is an organization that believes in providing its clients with high-quality services by ensuring that they receive proper long-term care. As such, the enterprise intends to extend this value to Florida. It has professional physicians and nurses that would make sure that customers receive high-quality services (Kassem & Succar, 2017). It has also established quality management and assurance frameworks that will ensure that the service provided is up to the set global standards.

Cost-effectiveness

The organization uses a differentiation approach which will enable it to check on its costs in the provision of long-term care services. In other words, the enterprise will minimize its overall costs while maximizing customer satisfaction through high-quality services. Besides, to continue enjoying this particular strength, the facility will have to keep integrating strategies such as lean concepts to minimize expenses and maximize value to clients (Baker, 2014).

Sufficient staff

Unlike other long-term care facilities in Florida, BestCare has an adequate number of nurses that will make sure the needs of consumers are adequately addressed. Moreover, the facility will have to make an agreement with a nursing college or institution so that to avoid experiencing shortages or nursing professionals. Ensuring proper motivation will also encourage existing nurses from quitting or shifting to other facilities.

Innovativeness

The facility embraces innovation in its operations to ensure that clients receive better care, and the organization can also meet its objectives efficiently. It has an active research and development team that usually come up with new ideas and concepts to enable the facility to serve its customers appropriately. Besides, the enterprise will have to continue supporting the research team to maintain or improve its innovativeness in the future.

Strong leadership

At the senior level, the facility has experienced leaders who ensure that the organization sails in the right direction at all times. The effective administration enhances the stability of the enterprise, thus a guarantee that it would be able to succeed in the dynamic business environment. Besides, the facility will need to have a proper leadership successive plan to ensure continuous stability at the top level and the organization as a whole (Kassem & Succar, 2017).

Weaknesses

Inefficient operations management

Despite having effective leadership, BestCare Long-term Care Facility has an ineffective operations management framework to achieve its goals effectively. It does not have a current operations management department to guide its activities which is likely to pose significant challenges in the new market. The hospital will need to introduce the operations management department to increase its efficiency and effectiveness

Logistical problems

The facility will engage in providing services to some clients from their homes which means that nurses and physicians will have to move from one place to another. However, the organization does not have an effective logistical network already established in Florida. Having an active system through collaborating with the locals can be an appropriate solution to this weakness.

Inexperience in promotion

The facility has limited experience in marketing and advertising of a new service in the market, and rivals are likely to take advantage of this weakness. The enterprise will have to work with marketing agencies in Florida to market its service to increase market acceptance.

Inexperienced management

Compared to market rivals, BestCare has inexperienced leaders with little information about consumers and other dynamics of the market. As such, the facility can consider hiring two or three experienced managers who would facilitate its success in Florida.

Opportunities

Innovativeness

The facility’s focus on consistent innovation is likely to increase the chances of success of BestCare Long-Term Care Facility. The enterprise would likely to come up with new ideas and concepts that would increase its competitiveness in the industry (Kanagal, 2015).

Technology advancements

The development of technology such as EMR and Big Data will likely to give the facility significant opportunities for success. The organization will integrate the latest technologies which will enhance its operations and overall growth.

Growing market

The number of older adults is increasing in Florida and the U.S. as a whole, thus providing sufficient demand for the service of BestCare.

Threats

Competition

BestCare is likely to face market rivalry from both the existing and emerging enterprises that will reduce its profitability and market share. The organization will have to integrate active promotional campaigns to try to beat the competition.

Changing government regulations

The state is also likely to implement health policies in the future that might impact the operations of BestCare Long-Term Care Facility adversely. The hospital has to prepare adequately for such changes in policies.

References

Baker, M. J. (2014). Marketing strategy and management. Macmillan International Higher Education.

Kanagal, N. B. (2015). Innovation and product innovation in marketing strategy. Journal of Management and marketing research, 18, 1-25.

Kassem, M., & Succar, B. (2017). Macro BIM adoption: Comparative market analysis. Automation in Construction, 81, 286-299.