Power Point Presentation
MARKET RESEARCH AND
SEGMENTATION
Golden Age Hospital
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Background
Mission Viejo municipality is a large health facility that serves a big population.
The total population comprises of 48.5% males and 51.5 % female.
The municipality has two big health care facilities that serve a radius of approximately 10 miles.
Mission Hospital Regional Foundation Centre acts as a communal ship due to its functions.
Background
Currently, the Mission Viejo municipality has a larger population of approximately 500,000 people according to the latest census of 2012. The total population comprises of 48.5% males and 51.5 % female. The county has two main healthcare facilities that provide services to the community of radius of approximately 10-miles. The Mission Hospital Regional Foundation Centre acts as a communal ship due to its functions. Besides, the mission health Centre is prominent to partner with other facilities such as CHOC Children’s (Burgess, Shaw & Kellas, 2011). The two healthcare facilities provide services to a total of nine municipalities at Viejo. These municipalities are San Juan Capistrano, Aliso Viejo, Laguna Niguel, Lake Forest, Laguna Hills, Laguna Woods, Mission Viejo, Ladera, and Rancho Santa Margarita.
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Background cont…
Also, the mission health Centre is prominent to partner with other facilities such as CHOC Children’s (Burgess, Shaw & Kellas, 2011).
The facilities serve nine municipalities which include: San Juan Capistrano, Aliso Viejo, Laguna Niguel, Lake Forest, Laguna Hills, Laguna Woods, Mission Viejo, Ladera, and Rancho Santa Margarita.
THE EXTERNAL ENVIRONMENT
Common senior medical situations
The Golden Age Hospital performs an important role in the community because it provides quality healthcare services to infected people and the old.
Many common health conditions affect the old age in the municipality.
Some of the health conditions include: heart attack conditions, lungs problems, and coronary diseases.
Presently, it is challenging to deal with these health conditions due to lack of enough facilities.
Thus, an extra wing of the Golden Age Hospital will help to provide quality health care.
Common senior medical situations
The makeup of the Golden Age Hospital in the Mission Viejo and its surroundings is useful because it provides quality healthcare services to infected people and the old. Many common health situations affect the old age in the municipality. These most common health conditions include heart attack conditions, lungs problems, and coronary diseases, which has been reported in places like Aliso Viejo and Laguna Hills (Collins, Connor, Mott & Hickey, 2015). Currently, dealing with these common healthcare conditions is challenging because there are no enough health facilities that can provide all needed services to the public. In most cases, senior medical situations need special attention which should be addressed with more care. Therefore, there is need for an extra wing at the Golden Age Hospital that should to be specifically responsible to handle senior medical conditions only.
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MAJOR MEDICAL INSTITUTIONS
The senior healthcare institution in the municipality is the two hospitals located in Viejo.
It primarily provide acute healthcare services and respite healthcare services to the elderly.
These healthcare services are susceptible.
Therefore, it can allow caregivers to attend to other daily routines.
Major Medical Institutions
The senior healthcare institution in the municipality is the two hospitals located in Viejo that primarily provide acute healthcare services and respite healthcare services to the elderly. These healthcare services are susceptible; thus, it can allow caregivers to attend to other daily routines.
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Market Research and Segmentation
Targeting and location of Golden Age Hospital
Statistically, the number of aging population is increasing rapidly thus, requires more health care attention.
Development and modernization of an extra wing in the facility will help to provide supplementary services.
In the nine counties, around 17.5 % of the total population is fifty-five years of age assuming the average age is 77 years (Havers & Evans, 2010).
The need for an extra wing in the city is driven by the increase in several medical conditions among the aging population.
Targeting and location of Golden Age Hospital
According to the current situation in the city, there is a need for more wing of the facility to prove healthcare services to the aging population that requires more attention. The development and modernization of more extensions in the facility will help to provide supplementary services to the two existing hospitals to deliver excellence healthcare services to old people. Statistically, in the nine counties, around 17.5 % of the total population is fifty-five years of age assuming the average age is 77 years (Havers & Evans, 2010). The latter implies that approximately 77,000 people out of the aggregate population are susceptible to various medical situations. According to the 2016 report, the aging population in the nine municipalities is increasing daily, thus creating the need for extra wings to help to provide supplementary health care services to the aging population
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Demographic reasoning
The average income distribution of the people in Mission Viejo region is relatively high even if the demographic situations is unfavorable.
Mission Viejo is located in an industrialized nation where a lot of demographic configuration had taken place.
Also, the birth rate in the city is relatively low compared to longevity rates.
As such, an extra wing is necessary to provide special health care services to the aging population.
Demographic reasoning
The average income distribution of the people in Mission Viejo region is quite high even though the demographic situations is not favorable. Generally, Mission Viejo is located in an industrialized nation where a lot of demographic configuration had taken place. The latter implies that birth-rate is relatively slower, while longevity rises (Havers & Evans, 2010). Typically it is fair if the continuation and birth-rate move concurrently to establish a balanced input versus output in the society. Nevertheless, this seems to be challenging, and the governments feel unable to control it due to the rapid increase in the aging population among the locals. As such, an extra wing that will be specifically targeting the aging population will help to solve the problem because it will provide more Medical care to a larger group of the aging population.
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Physical specialized health care services
The establishment of the Golden Age Hospital in the city will provide more benefits to residents of different ages.
The aging population will benefit more than any other groups because most health care service will be dealing with lifestyle health conditions.
Currently, the young age population is well considered with health care systems are standard to meet all their needs.
The facility should focus on patient with health conditions like: oncology and Cardiology, resilience service, and occupational services (Stoichiţă, 2012)
Physical specialized health care services
The formation of the Golden Age Hospital will be a scene of success not only to the aging population but also to other patients who has some severe health care conditions. Currently, the younger age is well catered for, but the middle age and the aging population are the ones facing problems that should be attended to ensure equality in health care delivery within the municipality (Havers & Evans, 2010). As such, the primary issues that should be handled well is finding specialized health care practitioners to treat common diseases among the aging population. Some of the sensitive services that the facility should offer are like oncology and Cardiology, resilience service, and occupational services (Stoichiţă, 2012).
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Medical Centre Services Preferences
Apart from construction of another wing, the Golden Age Hospital will play an important role in dealing with health care situations in the city.
However, this will create a need for more health care professionals, skilled, trained home caregivers, and knowledgeable individual to provide healthcare services (Rogers, 2014).
Additionally, trained health care professionals are presently working in unsafe environments.
Medical Centre Services Preferences
Besides the establishment of another wing is the formation of the Golden Age Hospital which will reduce cases of older people staying at home to seek for health care services from community health workers who do not offer standard care services. As such, this will create a need for more health care professionals, skilled, trained home caregivers, and knowledgeable individual to provide healthcare services (Rogers, 2014). Additionally, trained health care professionals are presently working in unsafe environments. Therefore, it is crucial to have partners to ensure that health care services providers work on safe and conducive environments. The latter will help to ensure that quality health care services are provided to all people regardless of the age factor.
On the other hand, home healthcare services delivery in developed nations should be standard health care services to the targeted group of people. However, the use of home care services to provide services leads to overall loss on the nation’s Gross Domestic Product that needed human labor in different sectors (Rogers, 2014). But the Golden Age Hospital was recommendable and useful to offer quality services.
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SERVICES OFFERED AT GOLDEN AGE HOSPITAL
Outpatient service
In-patient services
Specialized services
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Medical Centre Services Preferences cont.…..
It is necessary to have partners to ensure that health care services providers work on safe and conducive environments.
Home healthcare services delivery in developed nations should be standard health care services to the targeted group of people.
Generally, the use of home care services to provide services leads to overall loss on the nation’s Gross Domestic Product that needed human labor in different sectors (Rogers, 2014).
But the Golden Age Hospital was recommendable and useful to offer quality services.
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Recommendations
Due to the current condition, the establishment of a new wing of the GAH will help to solve the main problems facing the city.
The establishment of the an extra wing will help to solve both fundamental and critical health care services.
Conclusively, the setting up of a new health care facility branded as the GAH to incorporate the organizational ideal to provide quality healthcare services.
THE END
THANK YOU!
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