SLO Assigment #2

Case 01

http://adage.com/article/creativity-pick-of-the-day/difficulties-driving-human-honda-

campaign/237451/

1. After seeing and thinking about the Honda print ad here, is this creative message one that can be

easily adapted globally? Defend your response with why or why not.

http://adage.com/article/creativity-pick-of-the-day/mcdonald-s-print-ad-shows-time-eat-a-

burger/240962/

2. Please think about this media strategy and message strategy from an ethics stance. How could some

find it unethical? Are there any other brands that use a similar strategy?

Case 02

http://adage.com/article/creativity-pick-of-the-day/apple-remembers-steve-jobs-video-

montage/237621/

1. While not discussed in the video montage, some rumors about Apple say that Steve Jobs was against

the idea of launching the ipad mini, because it was too close to the size of the iphone or did not provide

a certain value that Apple products have with each new product. After his death, the brand released it. If

this is indeed a true rumor, what is the ethical issue? What do you think?

http://adage.com/article/creativity-pick-of-the-day/bodyform-apologizes-admits-thing-a-happy-

period/237797/

2. What is the main ethical issue that Bodyform had in this campaign?

Case 03

http://adage.com/article/creativity-pick-of-the-day/oreo-caps-100th-birthday-delivery-

antarctica/238791/

1. When few people live in a region such as Antarctica, why would an American company send a product

there? What are some intended outcomes for the brand from an IBP perspective?

http://adage.com/article/creativity-pick-of-the-day/mother-london-sends-gay-icon-nesting-dolls-

kremlin/245666/

2. Please think about this situation (sending the dolls depicting famous gay stars) to Russia. Note the

article says the dolls will be auctioned for charity. Do you think this is an ethical thing to do? Support

your response.

Case 04

http://adage.com/abstract?article_id=245783

1. With the promotional materials for the Liquid-Plumr campaign, handsome men are featured on a

calendar to show off their masculine bodies. An ethics question about sex in advertising is about using

sex appeal to sell a non-related product—like cleaning fluid. What is your stance on this topic? Support

your response.