Describe the ppt
Comprehending the case Data collection Relevant facts
Leeky pipes Inc. made a profit increase of 47% in their sales in 2013 in Agriculture market.
It sold about 60% of their pipes to contractors in the agriculture sector.
Almost 25% of homes used their septic pipes.
Leeky pipes Inc. sold 3000 septic pipes in the residential market.
Leeky pipes Inc. is a large pipe producer.
They focus on large sales calls for selling pipes.
Leeky Inc. pipes have a large competition advantage with other industries because they manufacture quality septic pipes.
Industry history
Leeky pipe, Inc. was founded in 1902 by the E.Z company known as the Patch family.
The ownership of the business has been handed from founder to father, then to sons.
It has always been leading in the market of selling clay drain pipes.
In 1960 Leeky pipe Inc. began to produce and sell fittings and PVC pipes.
Manufacture of PVC pipes and fittings are widely used in agricultural sector and residential market.
Competitive advantage is hard to achieve because there are several companies having similar products.
Alternative to other industries manufacturing PVC and fitting pipes hinders its growth.
SWOT ANALYSIS
Strength
It has expanded the core business in various sectors like agriculture.
It has exploited the new market segments by creating new PVC pipes.
They have good marketing skills.
There is good market material management.
Costs incurred are low
Good brand name capital reputation.
Opportunities
Has exploited new market segments.
Has led to the growth in the diversity of business.
Helped to seek growth in the market.
Weaknesses
Loss of customers goodwill.
Inadequate systems of information.
Loss of direction of the cooperates.
Threats
Has led to an increase in domestic competition.
Has increased regional and agricultural competition.