Group Discussion

Bargaining & Customers

Think about the companies and sellers you select to

reward a significant share of your hard-earned spending

budget. What convinced you to choose those

providers? What are some of the explicit bargains or terms

do these companies offer you in your role as a customer to

get some of your time, attention, or information? and do

you deem the trade-off worthwhile?

Managing Customer Relationships: A Strategic Framework, Third Edition, Don Peppers and Martha Rogers 4

(DO NOT choose the ADD YOUR OWN option at the top right -this creates separate

threads that may be missed by the group). To add your frame double click overlapping

squares at bottom right – then (+) to upload your file or record audio/video. Remember to

save. Deadline is WED midnight for answering the prompt, then post 3 other commentary to group member(s) by SAT midnight. DO NOT post all 4 in one day – this incurs penalties.