SEO Analysis and Recommendation

SEO Assignment Report Outline

Title Page

Analyst name (student)

Client name and URL

Date of report

Executive Summary (one paragraph, straight to the point on biggest problem and how to solve)

Website overview. General description of the website including your opinion on:

Site layout

Use of images/video

Ease of navigation

You may include a screenshot of the home page in your report.

Marketing Grader

Present and discuss website report using this website grader tool

Competitor Report

Use Spyfu.com to find who the organic and paid competitors are.

Keyword Report

Use Spyfu.com to find the top organic and paid keywords? What are the AdWords recommendations?

Traffic Report

Present and discuss traffic data report using Similarweb

Conclusions and Recommendations

Is the site in good or bad shape? What is your evidence?

Make three recommendations to improve the site for SEO purposes.