MGMT402 PAPER
Introduction
- This section introduces your company/industry of choice – background, what are the changes, when did they take place? Thus, the introduction puts your paper within a context.
· Google to Waymo and history
· Why driverless vehicles
· Competition – briefly touch
· Change socially ready to trust in computers?
Body - This section details the application of relevant topics to your company/industry of your choice. You are encouraged to use examples to illustrate your points.
Strategies used for
1. Four Markets for Waymo- internal and external concerns
· Ride sharing/taxi hailing
· Trucking/logistics
· Municipalities ensuring "last mile" transportation.
· Personal use cars
2. Collaboration with service and technology
· Avis and rental cars
· Intel and computer technology
3. Competition
· Tesla what they do different
· Uber- stolen technology will get you sued
· The other companies
Conclusion
- Based on what you have in the body of your paper, what are your views on the change management process and outcomes in the company/industry? What recommendations would you make to address the issues you identified? Thus, in this section you are answering the question so what? How does the information help anyone?