Guidelines Part II
SECTION II COMPANY ANALYSIS
This is the heart of your paper and will include the following sections. The estimated length of this section is:
Individual BAP: 9 to 12 single spaced pages
Partner BAP: 13 to 16 single spaced pages
plus supporting materials which will be included in the appendix of your BAP. See format considerations included in the Industry Analysis Guidelines.
A. Company Profile
1. Industry Classification
2. Size and Growth
3. Company Profitability
a. Factors affecting Profitability
a. Product segmentation
b. Degree of company concentration
c. Price factors
__________________________________________pre submission requirement—see CSS
B. Company Vision; Mission; Guiding Principles {if applicable} chapter 2
C. External Environment Evaluation {using Porter’s Five Forces} chapter 3
1. Threat of New Entry
2. Power of Suppliers
3. Power of Customers
4. Threat of Substitutes
5. Intensity of Rivalry
D. Identification of Differentiators chapter 5
E. Analysis of Internal Environment {using SWOT} chapter 4
F. Competitive Analysis: chapter 6
1. Value Chain Analysis
2. Rivalry Analysis
G. Financial Analysis (this should contain significant analysis of the data and not just the data)