Assignment
Secondary Research Chart
For this assignment, you will find at least two (2) reputable sources on the topic of social media use for fashion brands/businesses. At least one should be an academic source from a peer reviewed journal. The other may be non academic sources from reputable sources like The New York Times, The Washington Post, etc. If you are unsure of the appropriateness of a source, just ask me.
Search phrases to consider: “social media business best practices”, “social media business branding”, “social media business marketing”, “social media brand awareness”, “social media fashion industry”, “social media fashion brands”, “influencer marketing”, “social media celebrity endorsements”
Once you have your sources, please fill out a blank chart for each of your sources.
This assignment is graded on completion and thoughtfulness.
Example Chart
|
Bibliographic Citation of source |
Rutigliano, Karina Tama -. “How To Leverage Instagram By Using Influencer Marketing.” Forbes, Forbes Magazine, 17 Jan. 2019, www.forbes.com/sites/forbescommunicationscouncil/2019/01/17/how-to-leverage-instagram-by-using-influencer-marketing/#c75dbfc51c8a . |
|
What type of source is this? |
Popular news media Forbes magazine |
|
How credible is the author? What makes them credible? |
Karina Tama-Rutigliano is a Digital Marketing Strategist |
|
Write a brief summary of the source (in your own words). |
This article examines how businesses can use influencer marketing to get the most out of Instagram. It features a step by step guide for how businesses can find the right influencers to work with, negotiating payment terms, creating effective collaboration, and the legal side of sponsored posts. |
|
Write a brief description of how this source will be helpful to you in the proposal document. |
This article will help me illustrate the steps I think my company should take to build relationships with influencers and how we should structure our influencer arrangement. |
|
Provide at least one quote (including parenthetical citation) from the source that will be useful to include in the proposal. |
“Be aware that the brand you’re partnering with created a marketing style that drew their followers. In working together, you won’t want to deviate too much from that. Give the brand room to dovetail your brands and don’t try to micromanage the entire process.” (Rutigliano) |
Source #1
|
Bibliographic Citation of source |
|
|
What type of source is this? |
|
|
How credible is the author? What makes them credible? |
|
|
Write a brief summary of the source (in your own words). |
|
|
Write a brief description of how this source will be helpful to you in the proposal document. |
|
|
Provide at least one quote (including parenthetical citation) from the source that will be useful to include in the proposal. |
|
Source #2
|
Bibliographic Citation of source |
|
|
What type of source is this? |
|
|
How credible is the author? What makes them credible? |
|
|
Write a brief summary of the source (in your own words). |
|
|
Write a brief description of how this source will be helpful to you in the proposal document. |
|
|
Provide at least one quote (including parenthetical citation) from the source that will be useful to include in the proposal. |
|