Assignment part A Marketing plan

Unacceptable Did not submit or did not write an introduction to the company. Did not submit or incompletely described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan.

Needs Improvement

Partially wrote an introduction to the company. Partially described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan.

Competent

Satisfactorily wrote an introduction to the company. Satisfactorily described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the marketing plan.

Exemplary

Thoroughly wrote an introduction to the company. Thoroughly described the hypothetical company, its location, and the product it makes or the service it provides, and the contents of the

Unacceptable Did not submit or did not decide the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Did not submit or incompletely determined the most appropriate ways to measure both short and long

term goals. Needs Improvement Partially decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Partially determined the most appropriate ways to measure both short and long

term goals. Competent Satisfactorily decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Satisfactorily determined the most appropriate ways to measure both short and long

term goals. Exemplary Thoroughly decided the main goals to achieve within the next year (short term) and the mains goals to achieve within the next five years (long term). Thoroughly determined the most appropriate ways to measure both short and long

term goals.

Unacceptable Did not submit or did not develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Needs Improvement Partially developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Competent Satisfactorily developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Exemplary Thoroughly developed an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

Unacceptable Did not submit or did not develop both a SWOT analysis and needs analysis for the product/service. Did not submit or incompletely examined three strengths, weaknesses, opportunities, and threats for the company.

Needs Improvement Partially developed both a SWOT analysis and needs analysis for the product/service. Partially examined three strengths, weaknesses, opportunities, and threats for the company.

. Competent Satisfactorily developed both a SWOT analysis and needs analysis for the product/service. Satisfactorily examined three strengths, weaknesses, opportunities, and threats for the company.

Exemplary Thoroughly developed both a SWOT analysis and needs analysis for the product/service. Thoroughly examined three strengths, weaknesses, opportunities, and threats for the company

Unacceptable Lack of in text citations and/or lack of reference section. Serious errors in the integration of sources, such as intentional or accidental plagiarism.

Needs Improvement In-text citations and references are provided, but they are only partially formatted correctly. Does not meet the required number of references; some or all references are poor-quality choices. Sources are partially integrated using effective techniques of quoting, paraphrasing, and summarizing.

Competent Most in-text citations and references are provided, and they are generally formatted correctly. Meets the number of required references; all references are high-quality choices. Sources are mostly integrated using effective techniques of quoting, paraphrasing, and summarizing.

Exemplary In-text citations and references are error free and consistently formatted correctly. Exceeds the number of required references; all references are highquality choices. Sources are consistently integrated using effective techniques of quoting, paraphrasing, and summarizing.

Unacceptable Information is confusing to the reader and fails to include reasons and evidence that logically support ideas. Serious and persistent errors in grammar, spelling, punctuation, or formatting

Needs Improvement Information is partially clear with minimal reasons and evidence that logically support ideas. Partially free of errors in grammar, spelling, punctuation, or formatting.

Competent Information is mostly clear and generally supported with reasons and evidence that logically support ideas. Mostly free of errors in grammar, spelling, punctuation, or formatting.

Exemplary Information is provided in a clear, coherent, and consistent manner with reasons and evidence that logically support ideas. Error-free or almost error-free grammar, spelling, punctuation, or formatting