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As a team, our goal is to focus on exposure for Gauge Construction. Since there has already been a formation of contacts through the plumber’s connection, we plan to start there, using the contacts that have already been established to push marketing of Gauge Construction. We also plan to use the previous clients that Mr. Garcia has worked with in the past to reintroduce himself and the new company, Gauge Construction. By doing this, we plan to use the great reputation that has already been established with the plumber’s connection to show that there are more options that Mr. Garcia and Gauge Construction can offer.

By taking advantage of social media and connections in the Montclair area, we plan to get as much exposure as we can in the 10-week course for Gauge Construction. We understand that social media may not always be something that can be maintained on a daily basis so we plan to keep it simple and focus on more sophisticated sites such as LinkedIn, Facebook, and more professional commercial sites. We also understand that Mr. Garcia would like to target more commercial and supplier work for Gauge Construction therefore we will be focusing more on personal marketing with larger businesses that will be able to fulfill larger contracts with more options in regards to supplier and/or commercial bids.

Outcomes

In regards to marketing, we plan to include the following information in flyers/packets that we will be sending out or posting online via email, social media, or future flyers, posters, etc.

· Capability statement

· A statement for commercial bids and contracts

· A statement for supplier bids and contracts

· A visual representation of Gauge Construction as a business that shows all areas of work that can be offered

· A clear understanding of all the certifications that make Gauge Construction stand out from other competitors.

By including this information in the marketing flyers/ packets, previous and potential clients will be able to understand the type of company that Gauge Construction is and how it stands out against others.

Communication

· As a team we will communicate the progress that has been made on a weekly basis via email, text or in person meeting.

· We plan to get all the information from Mr. Garcia by the end of October 2019 for all past clients so that we are able to send out marketing packets for Gauge Construction.

· We will also provide all information in regards to any social media created in the name of Gauge Construction for Mr. Garcia to control after we have established it.

· At the end of the 10-week period, we will meet in person with a power point presentation to show the complete process as a whole and what we were able to accomplish for Gauge Construction.

· The expected outcomes for the 10-week period are as followed:

· A marketing packet that includes all the information for present and potential clients introducing Gauge Construction

· LinkedIn and Facebook profiles for Gauge Construction set up and ready to use for the introduction of Gauge Construction to the Montclair area.