Active Reading - Saved Search Notes

EXAMPLE

Saved search note 1

http://ezproxy.library.unlv.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=hjh&AN=109135572&site=ehost-live

quoted

Although marketing and many of the means of gathering information can be strictly defined as a process, it is argued that the knowledge that is needed to inform this should be drawn from a greater and reflexive understanding of the consumer’s historical, social, and culturally embedded understandings of hospitality.

Page 710

Secondly, to recognize that the consumer is a reflexive, freethinking individual who brings with them a set of individual values and a personal social and cultural biography that will inform their relationship to the product and ultimately, their interpretation of marketing communications.

Page 711

1. I do not intend to read this further because this source is a bit of far off from my topic.

2. This article does not address my research question because my research question is more about tourism and marketing.

3. I will need to explore more about strategy of marketing, because marketing strategy can help me to analysis some information for my paper.