Export Plan

Sample Outline for an Export Plan (Source: www.export.gov)

Is you company's management committed to pursue exporting operations? Make sure you've answered

the following questions.

Table of Contents

Executive Summary (one or two pages maximum)

Introduction: Why This Company Should Export

Part I

Export Policy Commitment Statement

Part II

Situation/Background Analysis

 Product or Service

 Operations

 Personnel and Export Organization

 Resources of the Firm

 Industry Structure, Competition, and Demand

Part III

Marketing Component

 Identifying, Evaluating, and Selecting Target Markets

 Product Selection and Pricing

 Distribution Methods

 Terms and Conditions

 Internal Organization and Procedures

 Sales Goals: Profit and Loss Forecasts

Part IV

Tactics: Action Steps

 Primary Target Countries

 Secondary Target Countries

 Indirect Marketing Efforts

Part V

Export Budget

 Pro Forma Financial Statements

Part VI

Implementation Schedule

 Follow-up

 Periodic Operational and Management Review (Measuring Results Against Plan)

 and Projected

 Background Facts