Business Model Canvas (BMC) (Williams Tents and Party Supply Rentals)

Lil Will
SampleofStudentBMC.docx

The Business Model Canvas Company: TG Construction and Design

Key Partners

· Construction material Suppliers/distributors

· Associates/partners that need general contractors for bigger projects

· Interior designers

· Tool suppliers

· Subcontractors

Key Activities

· Sales

· Material transportation

· Design creation on projects

· Actual physical labor for projects

· Follow up process on customers

Key Resources

· Subcontractors

· Internal employees for sales, marketing, accounting

· Supervisors/project managers

· Construction tools like saws, measuring tape, levels, trucks, safety gear, etc.

· Big capital investment for projects

· Office/headquarters expenses (paper, printers, desks, chairs, etc)

Value Proposition

· More attention to detail and quality in remodeling projects that big companies provide

· Large range of services in remodeling from floors, kitchen tile and backsplash, bathrooms, house extension, expansion, and addition

· Quicker times than big companies with full schedules and priorities

· Personalized experience and connection

Customer Relationships

· Personalized/in depth planning and design process

· Dedicated step to meet and connect with each customer face to face

· Social Media Brand awareness (local)

· Exclusive award program and VIP membership package options

Channels

· Word of mouth

· Online channels like google business page, Angie’s list, Facebook target marketing, social media like Instagram and LinkedIn

· Flyers paper advertisements

· Email marketing

· SEO

· Business website

Customer Segments

· Middle-elderly aged and upper-middle class people looking to remodel their current homes.

· Families and couples

Cost Structure

· Initial costs of tools for construction purposes

· Payment to subcontractors and employees

· Cost of materials for each different construction project

· Transportation and delivery costs

· Marketing

· Office administration costs (finances, accounting, sales, documents, legalities)

Revenue Streams

· Sales of service in person (mainstream)

· In store Sales of products people can buy from us for DIY projects if they are capable

· Online sales of products

· Price range usually from $350- tens of thousands of dollars (up to 500,000)