| Change Image | Basis of Image | Nintendo | Jack in the Box | Pressures for Change | Differs from others how? | Unintended consequences from Image |
| Director | Image of management as control and of change outcomes as being achievable | Increase profit share by finding marketing trends and market niche, test new system in the market, analyze outcome, preform with consoles like PlayStation and Xbox, if incomparable reanalyze and find a new market. | Regain profit margins, spin marketing champagne to remove issues with E.coli and death related causes of food poisoning, pull in intended age demographic. | Lose of revenue and market share, bad to little publicity, resolving internal and external problems, while controlling the steps that are taken to directly turn this issue around. | Little adaptability if the market seems to shift. | Could fail if not properly excited in all spectrums, costing the company to file bankruptcy or a loss of revenue. |
| Navigator | Control is still seen as at the heart of management action, although a variety of factors external to managers mean that while they may achieve some intended change outcomes, others will occur over which they have little control | In this position, Nintendo's marketing, technology development team, and management where the navigators. | The navigator in this would be the Marketing and management team, to help turn things around for jack in the box. | During this phase, upper management is listen to the advice from other areas of their organization. This will help them strategize what their next move should be. | The issue is looked at from different angles rather than just from the upper management spectrum. This gives a wider range of all tends in the market for better overall strategy. | This opened the planes to new ideas, rather than the think tank trying to solve every issue. |
| Caretaker | The (ideal) image of management is still one of control, although the ability to exercise control is severely constrained by a variety of forces, both internally and externally driven, that propel change relatively independent of a manager's intentions. | The care takers to me would be the consumers. Its if they have adapted to this new type of console compared to the high-end FPS style consoles. | The same thing in this field, the caretakers would be the individuals who purchased food at that establishment. | In this case it was to throughout an idea and see what the response was to that idea. Both JnB and Nintendo we opposite directions than their competition. | Both companies went towards a different approach of their market. One solved their issues with humor and the other with new innovative ideas. | To not go with the market trends but defy the norms. |
| Coach | The assumption is that change managers (or change consultants) are able to intentionally shape the organization's capabilities in particular ways | A coach will try to help shape the company rather than laying out procedures. During this type of phase, Nintendo knew they need to phase into a different genre than other gaming consoles. | In this situtation, the coach was the marketing campagine that pushed jack in the box to create Jack Box the CEO of Jack in the box. They help coach the company out of its reputation of tainted food. | The pressurs of change is forming a new throught process of crtical thinking and outside of the box thinking. This will help the company move passed the normal thought process of what is trending in the market. | Helps the company grow under guidance rather than structer. | Brings the new ideas how to market and also what markets to enter. |
| Interpreter | To managing change places the change manager in the position of creating meaning for other organizational members, helping them to make sense of various organizational events and actions. | The interpreter was the person who aggred to listen and pick up Tom Quinn's invention of the motion controled remote. | The interpreter was the mangers and marketers that focused on changing the image of Jack in the Box, while looking for new ways to package their company. | Both management and marketing on both companies need to look at an external issue. Here they need to be guided in to the proper change with answering the hard questions and helping the corporation evolve on its own. | Is there to help with all the questions and given the ability to help the company grow now only in revenue, but in the stock market as well. | Allowed for a new priciple of thought to go into a once popular corporation(s). Both sides where happy to see their new profits and standards take place. |
| Nurturer | To managing change assumes that even small changes may have a large impact on organizations and managers are not able to control the outcome of these changes. | Was taking the idea of a motion controled remote and turning into a soring profitable market share. | The marketers layed out the idea of making Jack Box, once he was created they had no idea how big of an impact he would be. | The companies need to allow the organics of the corporation take on its own identity. Allowing for the positive reinforcement to help heighten their staffs principles and ideas to truly come to forewishen. | With the open change, this allows new up and coming employees weighin, rather than being forced to think within the limits of the structure. Both management and employees can grow and learn from each other. | The companies have new values and learned a valuable lessions from all aspects of their markets. Letting go of the reigns and putting the companies faith in the hands of others is not always a bad thing. |