AirBnB Case Study Outline

Follow the below Sample Case Study Outline for your topic AirBnB

Big Red Soda

I. Big Red Soda Abstract

a. Tang Big Red Cream Soda

b. The bubble gum taste

c. Keywords – soda, drinks,

II. Big Red Soda Overview

a. Founded – 1937 by Grover C. Thomsen and R.H. Roark

b. Discuss the name changes of 1959 to 1969

c. Location – Waco Texas

i. Current Location – Austin, Texas

ii. Connection to Louisville, Kentucky

1. National Big Red Day – May 2018

2. 80th Anniversary

3. Connection to Juneteenth

III. Competitor Landscape

a. What does competition look like for Big Red

b. List of competitors – Cheerwine, Fanta, Welch’s, and Crush

IV. Market Structure

a. Competitive Monopoly

V. Government Regulations

a. Federal Food and Drug Administration (FDA)

i. Regulation for carbonated soda

ii. Bottling and Processing

VI. Demand Analysis

a. Consumer Behavior

i. Purchasing Power – Substitution Effect

b. Price Elasticity of Demand

i. Demand Determinants

VII. Pricing Analysis

a. Price Discrimination

b. Couponing

VIII. What they got wrong

a. Distribution Channel (Kentucky, Indiana, etc.)

b. Add Flavors (temporary)

IX. What they got right

a. Never changing formula

i. Dublin – pure can sugar (Dr. Pepper)