Module 03 Project - Strategy

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Module 3 Project-Strategy

Sarah Barna

Rasmussen University

H490/HSA4922#: Healthcare Management Capstone

Jessica Khan

6/6/2021

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Module 3 Project-Strategy

Strategy Analysis 1

Weakness: Compliance audits reveal issues with patient confidentiality and privacy

Strategy: Incorporate quarterly compliance trainings with all staff on HIPAA

EHR Support: Cerner maintains documented information privacy, security, and risk management

programs with policies and procedures designed to secure information maintained on Cerner’s

Platforms by regularly reviewing and modifying security programs to reflect changing technology,

regulations, laws, risk, security practices, and other business needs (Cerner, 2019).

Action Item: Add additional HIPAA training to new staff orientation, invest in separate shredding

bins for disposal of PHI, increase seriousness of HIPPA violations with current employees,

conduct regular risk assessments to assess the likelihood of compromised PHI (ChartSwap, 2021)

Targeted Goal: 0 compliance issues on patient confidentiality and privacy on next audit

Strengths Provide services beyond traditional operating hours One of the first urgent cares in the area Established customer base

Weaknesses Declining profits Increase of collections for patient balancesdecrease in customer satisfaction Compliance audits reveal issues with HIPAA

Opportunities Become most trusted multi-specailty organization in the region Adding compliance and HIPAA trainings to orientations

Threats Growth in pt volume Growth of medicare pts Competition Insurance cost and unisured pts continue to rise Hipaa Increase treatment cost

UCCO SWOT ANALYSIS

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Strategy Analysis 2

Threat: Insurance costs and uninsured patient numbers are rising. Number of those without

insurance increased from 28.6 billion in 2016 to 33.2 million in 2019 which is a rise of 16% in 3

years (Gaffney, Himmelstein, & Woolhandler, 2020).

Strategy: Create a more affordable healthcare facility that allows our patients to have insurance

options

EHR Support: Cerner allows for staff to tell patients if their insurance is in our coverage area

before patient is seen as well as able to calculate the percentage of uninsured patients

Action Item: Expand insurance coverage, transition to value-based care, create a finance

department that helps patients and their families know what options are out there as well as helping

them apply for any assistance like Medicaid

Targeted Goal: Implement a Patient Financial Service department by 3rd quarter of 2022

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References

Cerner. (2019, February 19). Cerner Security Program. Retrieved from Cerner:

https://www.cerner.com/security

ChartSwap. (2021). 8 Proactive Measures To Prepare For HIPAA Audit. Retrieved from HIPAA

Compliance: https://www.chartswap.com/8-proactive-measures-prepare-hipaa-audit/

Gaffney, A., Himmelstein, D., & Woolhandler, S. (2020, October 29). How Much Has The

Number of Uninsured Risen Since 2016 — And At What Cost To Health And Life? Health

Affairs. doi:10.1377/hblog20201027.770793