Conrol and Exhibits Marketing plan Part 4 (for Nyanya only)

©2011 Business Performance Inc., Adele Sommers, Ph.D. Adele@LearnShareProsper.com 1

Sample Marketing Matrix As part of your marketing material, you may want to create a matrix of features and benefits to describe what you offer, why you offer it, and what it does for your clients. These types of tables can impart plenty of concentrated information in a relatively small space. The example below appears on the inside of one of my marketing brochures, but I could easily adapt it for many different uses. It requires a bit of introspection and fine-tuning, but is worth the effort!