Project Charter

Project Name

Café 22

Project Number

0333

Project Manager

Prioritization

High

Owner(s)

Start Date:

Scheduled Completion Date:

Mission/ Purpose

What is your project going to accomplish? How does this project relate to overall goals and objectives of the company? It is part of a program or larger project?

Our mission is to cause a revolutionary shift in the way America eats, by making wholesome, organic meals that accommodate all types of tastes (vegan, vegetarian, gluten free, and also for those who love meat). This is the start of our of vision to change the way people eat on a global level by practicing sustainability and education people on the harmful effects of GMO’s (genetically modified organisms).

SOW

What will this project create? What is the product of the project? At a high level, how do you plan on doing the work of the project? What are the high-level deliverables for this project?

This project will create a casual dining experience at an affordable price. The product we are offering is 100% organic foods, that are either grown ourselves or from local farmers.

I plan on doing the work of the project by:

• Research potential target market locations.

• Research potential local organic food suppliers.

• Purchase available restaurant building in high-traffic location near colleges or malls.

• Establish aggressive marketing plan for advertising.

• Maintain tight controls on operating expenses.

• Maintain high customer satisfaction based on wait time, food quality, and service levels.

The high level deliverables for this project include the great latitude in designing and producing menu offerings from many different world cultures. We will endeavor to procure all the traditional, authentic ingredients necessary to hold true to these varied and interesting cultural recipes.

Objectives

What objectives, if any, of the company is this project designed to meet?

· To open a location in a high traffic area that has a need for an organic restaurant.

· Establish a positive brand name within the first year, and become profitable within 3 years.

· Promoting and expanding the restaurant as a unique and delightful dining experience.

Business Need

Why should we do this project? What will be gained, changed, or modified? Is there a financial or business reason to do this project? This area should contain any feasibility studies, NPV, PI, PB, or PBD used to advance the project.

A poll released this month by Thomson-Reuters-NPR suggests that close to 60 percent of shoppers will choose organically produced foods over "conventionally produced" foods if they have the option. The younger and more educated a survey respondent was, the more likely he or she was to gravitate to organic.

Project Manager and Stakeholders

Who will lead this project? Who are the major stakeholders?

Christine Vest will lead this project. The restaurant will start out as a simple sole proprietorship, owned by its founders.

Milestones

What are the key milestone dates associated with the project?

5/17/2014 – 7/1/2014 (research phase)

• 7/1/2014 – 9/1/2014 (building purchase)

• 9/1/2014 – 1/1/2015 (renovation)

• 1/15/2015 – 3/3/2015 (marketing and grand opening)

Budget

What is the order-of-magnitude budget for this project?

We expect to raise $40,000 of our own capital, and to borrow $100,000 guaranteed by the SBA as a 10-year loan. This provides the bulk of the start-up financing required.

User Acceptance Criteria/Quality

What are the minimum success criteria as defined by the key stakeholders?

In the beginning months, income needs to be at least 20% above the break even point.

Major Risks

What are the major risks affecting the project?

The major risks affecting the project are loans not being approved by the bank, not finding a suitable location at the right price, and finding 100% organic vendors/farmers.

KEY STAKEHOLDERS

Project Manager Authority Level

Project Core Team

Subject Matter Experts (SMEs) (include company and channel designations if applicable)

APPROVALS

Type Name

Signature

Date

Project Manager Approval:

Customer/Sponsor Approval: