business

EXPEDIA

Yaorui Ma ID:747137

‘WE BELIEVE TRAVEL IS A FORCE FOR GOOD’

CONTENT

1. Company Overview 2. Target Market 3. SWOT Analysis 4. Idea Description 5. Problem Solving

Company Overview Expedia Group,

an American online travel company with headquarters in Seattle. It owns the online travel agency Expedia.

It is possible to reserve hotel rooms, rental cars, cruises, and holiday packages through the website and mobile app.

Target Market

Expedia targets a diverse range of clients, as can be seen

just by rapidly scanning their homepage and different

banner ads. Three categories— Business, Vacation, and Hot Spots—were created by the

group to focus on the clients. Now, let’s watch one of Expedia’s commercials to understand their targeted Segment.

In the commercial, we see a young couple who, as we can assume, loves traveling. The events occur during the years of a pandemic, the years of

complete isolation. Since they had no way to get out of the house, they decided to take the risk and travel… without leaving their living room.

Thus, we can conclude that Expedia targets Conscious Progressives.

SWOT Analysis of Expedia Strength Weakness

Opportunity Threat

1. A variety of hospitality and online travel options 2. Wide range of travel-related brands 3. It is active in the international market, reducing the risk of revenue growth. 4. A powerful brand name and significant consumer loyalty 5. It partners with over 10,000 hotels, airlines, and other businesses. 6. The brand employs about 24000 employees. 7. It may purchase numerous small travel agencies to expand since it has total assets that tiny businesses cannot match.

1. Provides undifferentiated services compared to that of competitors 2. Declining market share of Expedia with increasing revenues 3. Limited margins and sluggish market share growth are the results of fierce competition from other service providers.

1. Consumer preferences are evolving quickly. Today's consumers are more open to experimenting with new goods. 2. Expanding the base of customers in lower categories. 3. The trend of consumers switching to more expensive products. 4. Reducing the price of new product releases through specialized social networks and independent retail partners 5. Rapid technical development and innovation are enhancing industrial productivity and enabling suppliers to provide a wide range of goods and services.

1. Local and international businesses compete intensively for customers in the market. 2. Market saturation in cities and stagnation in rural areas

Idea💡Description

• Based on the SWOT analysis and market research of Expedia, coupled with the fact that today's society is focused on sustainability, I believe that agricultural and plantation tourism is a logical addition to Expedia's website.

Add agriculture or plantation module to their site.

Taking Chinese tea culture as an example, the website cooperates with local tea plantations, allowing visitors to personally experience the process of tea picking and making, and drinking tea made by themselves. The wine culture of France, the cigar culture of Cuba, the cocoa bean culture of Cote d 'Ivoire, etc.

Problem Solving 1. Solved the problem of Conscious

Progressives. The pursuit of new things and the spirit of adventure can attract target users to a greater extent and improve customer loyalty.

2. Improved competitiveness with global market competitors. Can occupy more market share.

3. It has improved its market share in rural areas.

4. It provides a new channel for the sustainable development of enterprises.

5. Open up a new blue ocean of online travel agencies and show the innovation ability of enterprises.

Ryan

Thank you for watching!