Create a Business Plan

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rubrics_for_business_plan.doc

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Dix Hills, New York 11746

BUS 461 BUSINESS SEMINAR

NAME _________________________________________________ SCORE _____________

Business Plan

Grading Criteria

Points

Exemplary

10 points

Good

8 points

Satisfactory

6 points

Unacceptable

0 points

 

Cover Sheet,

Table of Contents

A clear articulate professional cover sheet & table of contents was provided along with requested information.

A cover sheet & table of contents was provided along with requested information.

A cover sheet & table of contents was provided

A cover sheet & table of contents was not provided or was incomplete.

____

Executive Summary

Summary generated excitement, was brief, provided an overview of the business and outlined main points.

Summary was brief, provided an overview of the business, and outlined main points.

Summary was brief, provided an overview of the business, and outline some main points.

Summary was brief and provided only an overview of the business or an outline of main points.

____

Company Plan,

Environmental & Industry Analysis

A flawless description of the company plan & analysis of environment and industry was effective.

Description of company plan & analysis of environment and industry was given.

Description of company & analysis of environment and industry, but w/o sufficient detail.

Description of company & analysis of environment and industry was missing

____

Product /Service,

Marketing Research & Evaluation

A clear description of products/services and its unique features. Clearly identified & described target markets, market trends and competitors.

Described

product/service and

Described target mkt, mkt trends and its competitors.

Described

product/service and

Described target mkt, mkt trends and its competitors, but w/o sufficient detail

Analysis failed to provide at least one aspect of required information.

____

 

Operational Plan, Critical Risks & Assumptions, Timeline

 Detailed information regarding operational plan, critical risks & assumptions and timeline clearly stated.

 Information was provided of operational plan, critical risks & assumptions, and timeline plan.

Not all the  information was provided of operational plan, critical risks & assumptions, and timeline plan

Analysis failed to provide at least one aspect of required information

 

Management Team/Exit Strategy/Benefits

To the Community

Member(s) of management team were identified & their qualifications & experience described in a way that led credibility to the business. A detailed exit strategy and benefits were included.

Member(s) of management team were identified & their qualifications & experience described in a way that led credibility to the business. An exit strategy and benefits were included.

Member(s) of management team were identified. An exit strategy and benefits were included.

Analysis failed to provide all of the required information.

Financial Plan(include balance sheet, income statement and c/f statement)

Possible finance sources were identified & business financial outlook was described in detail. Statements were completed.

Possible finance sources were identified & business financial outlook was described. Statements were completed.

Possible finance sources were identified & business financial outlook was mentioned. Statements were completed.

Section failed to provide necessary financial statements..

Effectiveness & Detail

Plan was highly effective in describing the business and its operations in great detail and it was obvious there were great thought behind it.

Plan was effective in describing the business and its operations in great detail and to have great thought behind it.

Plan described the business and its operations in some detail with some thought behind it.

Plan lacked overall effectiveness, as it failed to describe business effectively.

Professional Appearance,

Clarity & Organization and Grammar.

Plan was presented in an acceptable format (clearly organized) and had no spelling or grammatical errors.

Plan was presented in an acceptable format (clearly organized) and had few spelling or grammatical errors.

Plan was presented in an acceptable format (but not clearly organized) and had few spelling or grammatical errors.

Plan wasn’t presented in an acceptable format and had many spelling or grammatical errors.

Presentation

The presentation was smooth, polished, and organized. Speakers spoke clear, avoided distracting filler words and made frequent eye contact. Did not read directly from business plan.

The presentation flowed smoothly. Speakers were easy to understand and occasionally made eye contact. Speakers did not read directly from business plan

The presentation moved logically but wasn’t clear at all times and made occasionally eye contact.

The presentation was disorganized resulting in difficulty of understanding business. Speech was rushed or inarticulate.

Total Score